Zillow Reviews Widget for Real Estate Agents - Poper
Zillow Reviews Widget

Show Zillow Reviews on your agent site.

Display your Zillow agent reviews on any website. Paste your Zillow profile URL, pick from 21 layouts, and optionally earn star ratings in Google. Free, ready in 90 seconds.

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Timetics
Academie Digitale
Goldcast
nbcf
Seedstock
Wow
Linkxar
Gale Toyota
Skills
Rugby Sport
Lamp
Leaktronics
Steel
Theatre in Chicago
Globerto
Meetup
FYM
Zeben
Kraftix
IETraditionala
Meethires
Leadscrape
Happily
Free forever, paid plans from $19/mo

This is the actual widget

Live demo, not a screenshot. Style it for your brokerage, brand it, embed it. What you see here is what ships to your agent site.

What changes in Google search for real estate agents

Same agent, same listing, two different search entries. The one with star markup stands out.

Google search results comparison: default Google Reviews embed shows no stars or review count, while the Poper Google Reviews widget displays 4.8-star rating, 1,847 reviews, and Open Closes 9 PM rich snippet. Earn 35 percent more click-throughs in Google search.
Google search results comparison: default Google Reviews embed shows no stars or review count, while the Poper Google Reviews widget displays 4.8-star rating, 1,847 reviews, and Open Closes 9 PM rich snippet. Earn 35 percent more click-throughs in Google search.
+35% click-through rate

Agent listings that show review rich results in Google search tend to draw more clicks than unmarked listings.

From Zillow to your site

Your Zillow reviews. Now on your own domain.

Poper crawls the official Zillow review feed for your business and renders it inline on your website. Same reviews, your branding, your domain.

zillow.com
Zillow.com agent profile for James Sterling Premier Agent in Brooklyn showing 4.9 of 5 from 247 client reviews, 87 sales closed in 2026, $24M volume, and 3 verified buyer and seller testimonialsSource: ZillowOpen
Zillow.com agent profile for James Sterling Premier Agent in Brooklyn showing 4.9 of 5 from 247 client reviews, 87 sales closed in 2026, $24M volume, and 3 verified buyer and seller testimonials
jamessterling.realtor
James Sterling's own agent site at jamessterling.realtor with the Poper Zillow Reviews widget embedded inline showing the same 3 verified client reviews in deep-charcoal and warm-gold instead of Zillow bluePoper widget live
James Sterling's own agent site at jamessterling.realtor with the Poper Zillow Reviews widget embedded inline showing the same 3 verified client reviews in deep-charcoal and warm-gold instead of Zillow blue

Mockups for illustration. Pull your real Zillow Reviews Widget: Agent Testimonials on Your Website from Zillow and embed in 90 seconds.

How to use it

How to add Zillow Reviews to your real estate website

Three steps. Under two minutes. No developer needed.

  1. 01

    Copy your Zillow profile URL

    Open your agent profile on Zillow and copy the page URL from your browser. Paste it into the Poper builder. That URL is all Poper needs to pull your client reviews and overall rating.

    Poper builder with the Zillow agent profile URL pasted into the source field, showing the fetched star rating and recent client reviews
  2. 02

    Pick a layout and brand it

    Choose from 21 layouts including carousel, grid, masonry, list, photo grid, and quote wall. Match your brokerage colors, fonts, card corners, and shadow so the widget reads as part of your IDX site.

    Poper editor template chooser showing the review widget layout options with brand color, star color, and card radius controls in the side panel
  3. 03

    Copy the snippet and embed

    Paste the one-line script tag into your agent CMS. Works on Squarespace, Wix, WordPress, Webflow, and any HTML stack. Turn on the optional SEO schema setting and your bio page becomes eligible for star rich results on Google's next crawl.

    One-line embed script tag in a code editor with a Zillow blue Copy snippet button

Works everywhere

Works with every website platform you already use

Drop-in install on WordPress, Shopify, Wix, Squarespace, Webflow, Framer, Ghost, and any HTML-friendly stack. No build step, no developer needed.

WordPress
Shopify
Wix
Squarespace
Webflow
Framer
Ghost
HTML

Plus 250+ other platforms via the embed snippet. If your site can render a <script> tag, it can render the Zillow Reviews Widget: Agent Testimonials on Your Website.

Built for what real estate buyers actually shop for

Six things that matter when an agent or brokerage is paying for a Zillow Reviews widget, not 30 features no one uses.

Optional star ratings in real estate search

Turn on the SEO schema setting and Poper injects Review and AggregateRating JSON-LD into your page. That makes your agent bio or brokerage page eligible for review rich results in Google search, the gold star rating that appears next to your organic listing.

yourbusiness.com
Your Business Name | Trusted Local Service
★★★★★Rating: 4.8·1,847 reviews
The only Google Reviews widget that auto-injects Schema.org markup so your listing earns rich-result stars in search.

Shows your real Zillow client reviews

The widget pulls the reviews on your public Zillow agent profile and renders them on your own site. No synthetic content. Visitors see the same reviews that appear on Zillow, in your brand.

21 review layouts

Carousel, grid, masonry, list, photo grid, quote wall, timeline, and more. Switch any time from the dashboard.

Brand-match styling

Background and card colors, star color, border, font, corner radius, shadow. Custom CSS for full control.

Filter which reviews appear

Set a minimum rating to keep low-star outliers off your homepage carousel, and hide empty reviews that have no written text. Control exactly which reviews show on each page.

Element visibility controls

Show or hide the reviewer name, avatar, review date, star rating, Zillow logo, and the header block independently, so the same reviews render as a full card on one page and a compact strip on another.

Use cases

Where Zillow Reviews Widget: Agent Testimonials on Your Website actually moves the needle

Four buyer types who get the most lift from embedding Zillow Reviews Widget: Agent Testimonials on Your Website on their site.

Luxury Brooklyn brownstone exterior at dusk with a SOLD sign in the foreground and an agent name plate next to an embedded Zillow reviews block

Luxury real estate agents

Independent luxury agents running their own personal site with an IDX feed. Zillow reviews are the social proof that bridges the gap between a Zillow visitor and a direct lead. Embed your client reviews next to your sold-sign portfolio.

Real estate agent bio page showing an agent headshot and an embedded Zillow reviews block with the star rating

Real estate agent bio pages

Embed your Zillow client reviews on your agent bio page. A carousel above the fold turns a passive visitor into an inquiry. The widget pulls the reviews on your public Zillow profile and renders them in your brand.

Brokerage office page with a brokerage logo and an embedded Zillow reviews block showing client testimonials

Brokerage and team sites

Show your Zillow client reviews on brokerage and team pages. Drop the widget onto each agent's bio with one snippet, branded to match the page. The reviews refresh whenever you re-sync from the builder.

Relocation services page with a world map of city pins and an embedded Zillow reviews block showing client reviews

Relocation specialists

Agents serving cross-country and international moves. Surface your Zillow reviews from buyers and sellers so prospective clients see your track record before they reach out.

Poper vs other review widget tools

How Poper compares to other widget platforms for embedding Zillow reviews on a real estate site.

 Recommended
Poper
Elfsight
Common Ninja
Free plan available
Limited
Limited
Number of review layouts
21
Limited
Limited
Optional Review + AggregateRating schema
Limited
Limited
Customize layout, colors, typography
Limited
Limited
Filter by minimum rating, hide empty reviews
Limited
Limited
Element visibility toggles (name, avatar, date, logo)
Limited
Limited
Bundled with popups, forms, more widgets
Active campaigns on the free plan
5
1
1
Starting paid price (yearly billing)
$15/mo
$6/mo
$6/mo

Comparison reflects publicly listed pricing and features as of 2026. Verify current details on each provider's site.

Under the hood

What Poper injects on your agent site

Turn on the optional SEO schema setting and Poper injects the Review and AggregateRating JSON-LD that makes your real estate page eligible for review stars in Google.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "image": "https://yourbusiness.com/logo.png",
  "url": "https://yourbusiness.com",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "1847"
  },
  "review": [
    {
      "@type": "Review",
      "author": { "@type": "Person", "name": "Jane Smith" },
      "datePublished": "2026-04-12",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      },
      "reviewBody": "Outstanding service from start to finish."
    }
  ]
}

Validated against Google's official Rich Results Test on day one.

Run the test yourself

Real agents. Real brokerages. Real outcomes.

Solo producers and brokerage marketing teams using their Zillow reviews as social proof on their own site.

Poper has improved our website's user engagement! Since integrating Poper's personalized popups, we've seen a dramatic surge in conversions and user interactions. The platform's intuitive design makes creating and customizing popups a breeze, even for those with minimal tech skills. What truly sets Poper apart are its…
Jayson Ang
Jayson Ang
Singapore Property Swapper · Singapore Property Swapper
Fantastic app and support team, they are very quick to help and provide a solution or improvement to their product. Highly recommended!
Alex
Alex
CEO · AH
Poper has been a total lifesaver for our agency! As a digital marketing agency, we’re always juggling a million things at once. Poper has been a real game-changer in terms of streamlining our workflow and keeping track of all our clients’ campaigns. The ability to track all our clients’ websites from one place is a…
Idris Basir
Idris Basir
-

Pricing

Simple, yearly pricing. Save up to 40%.

All plans are billed yearly. Each card shows the per-month equivalent. Start free, then upgrade only when you need more campaigns, websites, or AI credits.

Yearly billing · save up to 40%

Starter

Essential lead capture for solo creators and growing businesses.

$15/mo

billed $180/year

  • 5 active campaigns (5 widget instances)
  • 1 website, 1,000 leads/mo
  • 100+ templates, 10+ display formats
  • Smart triggers & basic analytics
  • No Poper branding
  • 500 AI credits
Start with Starter
Most popular

Pro

Full engagement suite with A/B testing, gamification & unlimited leads.

$29/mo

billed $348/year

  • Everything in Starter
  • Unlimited campaigns & leads
  • 10 websites, 5 team seats
  • A/B testing & gamification
  • Multi-step forms & quiz builder
  • Custom domain (CNAME), 2,000 AI credits
Start with Pro

Business

Unlimited everything with white-label, API access & advanced analytics.

$79/mo

billed $948/year

  • Everything in Pro
  • Unlimited websites & team seats
  • White-label (add-on) & API access
  • Logic jumps, live quizzes & polls
  • Payment forms (Stripe/PayPal)
  • Advanced analytics, 5,000 AI credits
Start with Business

Prices shown for the 50k monthly visitor tier on yearly billing. A Free Forever plan ($0) and a custom Enterprise plan are also available. No contracts, cancel anytime.

Guide · 3 min read

The complete guide to embedding Zillow Reviews on your real estate website

Zillow Reviews are trusted social proof in residential real estate, and buyers and sellers weigh them heavily when evaluating an agent. The hard part is getting those reviews off Zillow and onto your own website, where you control the layout, the brand, and the SEO benefit. This guide walks through what works in 2026 with Poper: how the widget gets your reviews from a simple URL, picking the right layout for an agent bio or brokerage page, the optional Schema.org injection that can earn star ratings next to your agent listing in Google search, and how to control which reviews appear with the built-in filters.

01

Why embed Zillow reviews on your own site instead of linking out

When a prospective client clicks through to your Zillow profile, they leave your site and land in a marketplace where several competing agents are one tap away. Embedding your Zillow reviews on your own agent bio or brokerage page keeps the visitor on your funnel, lets you control the surrounding context, and gives you the SEO benefit of structured-data star markup on your own domain. The widget pulls the reviews that already exist on your public Zillow profile and renders them in your brand, so visitors see the same client feedback without ever leaving your site. That is the bet behind every serious agent website: own the trust signal, do not rent it.

02

How the Poper Zillow widget gets your reviews

Poper does not use OAuth, an account login, or a partner integration. You copy your agent profile URL from Zillow, paste it into the Poper builder, and Poper reads the public Zillow profile to pull the reviews and overall rating. That URL is the only input the widget needs. When new reviews land on Zillow, re-sync from the builder to refresh them. Because the widget reads a public page, there is nothing to authenticate and no integration to break, which makes it simple to set up on a solo agent site, a team page, or a brokerage site: one URL in, a branded review block out, embedded with a single script tag.

03

Earning star ratings in Google search for real estate keywords

Real estate keywords like 'realtor in [city]' or 'best buyer's agent [neighborhood]' are competitive local-search queries, and a result with a visible star rating tends to outperform an unmarked listing on click-through. Those stars come from Schema.org structured data, specifically the Review and AggregateRating types embedded as JSON-LD in your page HTML. Poper includes an optional SEO schema setting. Turn it on and the widget injects that markup wherever you embed it, so your agent bio, brokerage homepage, and listing pages become eligible for review rich results on Google's next crawl. After embedding, validate the page with Google's Rich Results Test at search.google.com/test/rich-results. It typically takes one to three weeks for Google to re-crawl and start surfacing the stars.

04

Layout choice: where each format works best on a real estate site

Poper ships 21 review layouts and you can switch between them per page from the dashboard without re-embedding. A few practical pairings: the carousel works well above the fold on an agent bio page where vertical space is limited and you want to show variety. The grid and list layouts suit a dedicated /reviews or /testimonials page where a visitor wants to read many reviews in full. The photo grid and quote wall layouts work on a homepage or about page where you want the reviews to read as a designed section. Match your brokerage brand with the color, star color, typography, corner radius, and shadow controls, and toggle the Zillow logo on or off depending on how prominent you want the source attribution.

05

Controlling which reviews appear with filters and visibility toggles

The widget gives you precise control over what shows on each page. Set a minimum rating to keep low-star outliers off a homepage carousel, and turn on hide-empty-reviews to drop ratings that have no written text. Element visibility toggles let you show or hide the reviewer name, avatar, review date, star rating, Zillow logo, and the header block independently, so the same reviews can render as a full card on a testimonials page and as a compact strip on a bio page. None of this requires code: every control is in the Poper editor, and custom CSS is available when you need pixel-level control inside an IDX theme.

Quick reference

What is Zillow Reviews Widget: Agent Testimonials on Your Website?

A Zillow reviews widget is an embeddable script that displays the reviews on your Zillow agent profile directly on a real estate agent or brokerage website. With Poper you paste your public Zillow profile URL and the widget renders the reviews on your own domain.

Key facts

  • The Poper widget reads your public Zillow agent profile from a URL you paste, with no OAuth, account login, or partner integration.
  • Poper offers 21 review layouts including carousel, grid, masonry, list, photo grid, quote wall, and timeline.
  • An optional SEO schema setting injects Review and AggregateRating JSON-LD so star ratings can appear in Google search.
  • Built-in filters let you set a minimum rating and hide empty reviews to control which reviews appear on each page.
  • Element visibility toggles show or hide the reviewer name, avatar, date, rating, and Zillow logo per layout.
  • The widget loads asynchronously with scoped CSS, so it drops into IDX themes on WordPress, Squarespace, and Webflow without dragging down page performance.

Tutorial

See the Zillow Reviews Widget in action

A quick walkthrough of setting up and embedding this widget.

Tutorial video coming soon

Frequently asked questions

Can't find the answer you're looking for? Chat with our support team.

Contact Support

Stop sending visitors away to Zillow

Poper takes 90 seconds to embed and keeps your client reviews on your own site.

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