Local service businesses
Plumbers, dentists, gyms, law firms. Businesses where 'reviews on Google' is the #1 trust signal. A branded review wall on your site closes the deal that the listing started.
Embed your Google reviews on any website in an on-brand layout. Search a business, pick from 21 layouts, and add SEO review schema. Free, ready in 90 seconds.
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Live demo, not a screenshot. Style it, brand it, embed it. What you see here is what ships to your site.
How to use it
Three steps. Under two minutes. No developer needed.
In the Poper builder, search for any business by name or address, or paste its Google Maps URL. No sign-in, no account connection. Poper fetches the reviews for you.
Choose from 21 layouts including Carousel, Grid, Masonry, List, Quote Wall, and Trust Meter. Customize colors, fonts, star color, card corner radius, and shadow. Live preview updates as you tweak.
Paste the one-line script tag into your site. Works on WordPress, Shopify, Wix, Squarespace, Webflow, Framer, Ghost, and any HTML stack.
Works everywhere
Drop-in install on WordPress, Shopify, Wix, Squarespace, Webflow, Framer, Ghost, and any HTML-friendly stack. No build step, no developer needed.
Plus 250+ other platforms via the embed snippet. If your site can render a <script> tag, it can render the Google Reviews Widget: Embed Your Google Reviews on Any Website.
Six things that matter when you are choosing a Google Reviews widget, not 30 features no one uses.
Carousel, Grid, Masonry, List, Photo Grid, Quote Wall, Timeline, Trust Meter, Badge, Ticker, and more. Switch layouts in the builder without re-embedding. Every layout is responsive from mobile to desktop.
Find a business by name or address, or paste its Google Maps URL. No OAuth, no account connection. Poper fetches the reviews for you.
Toggle on to inject AggregateRating and Review JSON-LD into your page.
Set a minimum rating and hide reviews with no written text.
Background, card, text, star, border, and button colors. Card corner radius and shadow depth. Toggle reviewer name, avatar, date, rating, and platform logo.
Choose Inter, Roboto, Lato, or Montserrat so the widget reads as part of your site, not bolted on.
Use cases
Four buyer types who get the most lift from embedding Google Reviews Widget: Embed Your Google Reviews on Any Website on their site.
Plumbers, dentists, gyms, law firms. Businesses where 'reviews on Google' is the #1 trust signal. A branded review wall on your site closes the deal that the listing started.
Drop your Google reviews next to a CTA or pricing block. Real reviews from people visitors recognize lift time-on-page and nudge them toward the action.
Put your Google rating and recent reviews on your menu and homepage. The Photo Grid and Carousel layouts make a strong above-the-fold trust signal.
Pair your Google reviews (location trust) with product reviews (purchase confidence). Shoppers comparing your store to a marketplace want both signals on the page.
Compared against the widget providers that offer the same job: embedding your Google reviews on your site.
| Recommended Poper | Elfsight | Common Ninja | Trustindex | |
|---|---|---|---|---|
| Free plan available | ||||
| Number of review layouts | 21 | Limited | Limited | Limited |
| SEO review schema (JSON-LD) | Paid add-on | Paid only | ||
| Minimum-rating filter | Paid only | |||
| Full color, font, radius, and shadow control | Limited | Limited | ||
| Search a business with no sign-in | ||||
| Starter plan (billed yearly) | $15/mo | $5/mo | $5.40/mo | $13.50/mo |
| Bundled with popups, forms, quizzes |
Comparison reflects publicly listed pricing and features as of 2026. Verify current details on each provider's site.
Marketers and local-business operators who put their Google reviews on their own site with Poper.
“Poper has improved our website's user engagement! Since integrating Poper's personalized popups, we've seen a dramatic surge in conversions and user interactions. The platform's intuitive design makes creating and customizing popups a breeze, even for those with minimal tech skills. What truly sets Poper apart are its…”

“Fantastic app and support team, they are very quick to help and provide a solution or improvement to their product. Highly recommended!”

“Poper has been a total lifesaver for our agency! As a digital marketing agency, we’re always juggling a million things at once. Poper has been a real game-changer in terms of streamlining our workflow and keeping track of all our clients’ campaigns. The ability to track all our clients’ websites from one place is a…”

Pricing
All plans are billed yearly. Each card shows the per-month equivalent. Start free, then upgrade only when you need more campaigns, websites, or AI credits.
Yearly billing · save up to 40%Essential lead capture for solo creators and growing businesses.
billed $180/year
Full engagement suite with A/B testing, gamification & unlimited leads.
billed $348/year
Unlimited everything with white-label, API access & advanced analytics.
billed $948/year
Prices shown for the 50k monthly visitor tier on yearly billing. A Free Forever plan ($0) and a custom Enterprise plan are also available. No contracts, cancel anytime.
Most businesses paste Google's official embed onto their site, get a plain box with dated styling, and assume that is the best they can do. It is not. This guide walks through what actually changes once you swap to a real review widget: an on-brand layout, more reviews on the page, optional SEO review schema, display filtering, and why widget performance matters for SEO.
Google's official embed option for your business gives you a single fixed layout, dated styling, and no control over color, typography, or which reviews appear. It works, but it looks pasted in and it does nothing for your brand. A dedicated review widget changes that. With Poper you choose from 21 layouts, set your own colors and fonts, and decide which elements appear on each card. The reviews are the same reviews from Google; the difference is that they now look like a designed part of your site instead of a borrowed iframe.
Layout choice should follow the page. Carousel is the right call above the fold on a homepage, where vertical space is tight and you want to rotate variety. Grid and Masonry suit a dedicated reviews page where visitors want to scan many reviews at once. Photo Grid is strong for restaurants and venues where customer photos carry weight. Quote Wall and Timeline work for long-scroll storytelling pages. Trust Meter and Badge are compact aggregate displays for placing near a CTA or in a sidebar. Poper lets you switch between all 21 layouts in the builder without re-embedding, so you can match the format to each placement.
Poper can add Schema.org structured data to the page when you turn on the Enable SEO Schema toggle. The widget injects a JSON-LD block describing your business as a LocalBusiness, with an AggregateRating built from the reviews and the individual reviews listed underneath. Search engines read structured data to understand the content of a page. Whether and when a search engine chooses to show star ratings in its results is always the search engine's own decision, not something any widget can promise. What Poper does is make sure valid, well-formed markup is present, so your page is not held back by missing structured data.
Poper includes a display filter on the embedded widget. You can set a minimum rating, so only reviews at or above the rating you choose are shown, and you can hide reviews that have no written text. This is useful when you want a clean wall of substantive, higher-rated reviews on a landing page. It is a display setting on the widget. A sensible practice is to keep filtering light and honest: showing a representative set of your reviews builds more trust than a feed that looks curated to the point of being unbelievable.
Many third-party review widgets are quietly bad for your site. They load heavy JavaScript synchronously and inject styles that override your global CSS, hitting your Largest Contentful Paint and Cumulative Layout Shift, exactly the Core Web Vitals metrics search engines use as a ranking signal. Poper's widget loads asynchronously, defaults to lazy-loading below the fold, and uses scoped CSS that will not bleed into your design system. If page speed matters to your SEO, and on competitive local-business keywords it always does, this is a real reason to choose carefully which widget you embed.
Tutorial
A quick walkthrough of setting up and embedding this widget.
Tutorial video coming soon
Can't find the answer you're looking for? Chat with our support team.
Contact SupportPoper takes 90 seconds to embed and gives you 21 layouts plus optional SEO review schema.
Free plan available forever