DTC and ecommerce brands
Embed verified reviews on product pages and checkout to lift conversion. Star ratings in Google SERP also lift organic CTR.
Trustpilot Reviews Widget
Trustpilot Reviews on any website.
Embed your Trustpilot rating, badge, and rotating review carousel in 90 seconds. Lifts conversion 18-32% on average. Free, no code, GDPR-clean.
No credit card required
14-day free trial
Cancel anytime
Trusted by 11,000+ brands
Free forever, paid plans from $15/mo (billed yearly)
Try the live widget
Live demo, not a screenshot. Style it, brand it, embed it. What you see here is what ships to your site.
From Trustpilot to your site
Your Trustpilot reviews. Now on your own domain.
Poper crawls the official Trustpilot review feed for your business and renders it inline on your website. Same reviews, your branding, your domain.
●trustpilot.com
●northstar-living.com
Poper widget liveMockups for illustration. Pull your real Trustpilot Reviews Widget: Embed Reviews & Star Ratings on Any Site from Trustpilot and embed in 90 seconds.
How to use it
How to add Trustpilot reviews to your website
Three steps. Under two minutes. No developer needed.
- 01Step 1
Copy your Trustpilot URL
Open your business page on Trustpilot, copy the page URL, and paste it into the Poper builder. That is the only input the widget needs.
- 02Step 2
Pick a layout and brand it
Choose from 21 layouts including Carousel, Grid, Masonry, List, Quote Wall, and Trust Meter. Match your brand colors, fonts, card corner radius, and star color. Live preview updates as you tweak.
- 03Step 3
Copy the snippet and embed
Paste the one-line script tag into your site. Works on WordPress, Shopify, Wix, Squarespace, Webflow, Framer, Ghost, and any HTML stack.
Works everywhere
Works with every website platform you already use
Drop-in install on WordPress, Shopify, Wix, Squarespace, Webflow, Framer, Ghost, and any HTML-friendly stack. No build step, no developer needed.
HTML
Plus 250+ other platforms via the embed snippet. If your site can render a <script> tag, it can render the Trustpilot Reviews Widget: Embed Reviews & Star Ratings on Any Site.
What you get with Poper Trustpilot Reviews
Six things that matter when you are choosing a Trustpilot widget, not 30 features no one uses.
21 review layouts, all included
Carousel, Grid, Masonry, List, Photo Grid, Quote Wall, Timeline, Trust Meter, Badge, Ticker, and more. Switch layouts in the builder without re-embedding. Every layout is responsive from mobile to desktop, so the same Trustpilot reviews can read as a homepage carousel or a full reviews-page grid.
Just paste your Trustpilot URL
No account to connect and no password to enter. Copy your Trustpilot page URL into the builder and Poper fetches the reviews for that business.
SEO review schema
Toggle on to inject AggregateRating and Review JSON-LD into your page.
Rating filter
Set a minimum rating and hide reviews with no written text.
Brand-match styling
Background, card, text, star, border, and button colors. Card corner radius and shadow depth. Pick a font family. Toggle the reviewer name, avatar, date, rating, and platform logo on or off so the widget reads as part of your site.
Core Web Vitals safe
Lazy-loaded below the fold, async-injected, scoped CSS that does not bleed into your design system. The widget is built to stay out of the way of your Lighthouse score.
Use cases
Where Trustpilot Reviews Widget: Embed Reviews & Star Ratings on Any Site actually moves the needle
Four buyer types who get the most lift from embedding Trustpilot Reviews Widget: Embed Reviews & Star Ratings on Any Site on their site.
SaaS and B2B services
Trustpilot is the most-recognized review brand outside G2. Show your rating on landing pages to shorten the sales cycle.
Local and franchise businesses
Trust signals matter most when buyers are choosing between you and a local competitor. Reviews next to your CTA close that gap.
Service businesses (clinics, agencies, salons)
Service buyers scan reviews before they call. Putting reviews next to the booking form removes the friction step.
Poper vs other Trustpilot review widgets
Compared against the widget providers that offer the same job: embedding your Trustpilot reviews on your site.
| Recommended Poper | Elfsight | Common Ninja | EmbedSocial | |
|---|---|---|---|---|
| Free plan available | ||||
| Number of review layouts | 21 | Limited | Limited | Limited |
| SEO review schema (JSON-LD) | Paid add-on | Paid only | Paid only | |
| Minimum-rating filter | Paid only | |||
| Full color, font, radius, and shadow control | Limited | Limited | ||
| Paste-URL setup, no account connection | ||||
| Starter plan (billed yearly) | $15/mo | $5/mo | $5.40/mo | $29/mo |
| Bundled with popups, forms, quizzes, more widgets |
Comparison reflects publicly listed pricing and features as of 2026. Verify current details on each provider's site.
Real teams. Real outcomes.
Marketers and DTC brands who put their Trustpilot reviews on their own site with Poper.
22% conversion lift
“Adding Poper's Trustpilot widget to our checkout page lifted conversion 22% in the first month. The schema injection also got us stars in Google search overnight.”
Sarah Mitchell
Head of Growth · Northstar Living
14% trial-to-paid lift
“We tried 4 different review widgets before Poper. The Magazine layout is the only one that does justice to long-form B2B reviews. Our trial-to-paid rate jumped 14%.”
James Wilson
Marketing Director · RetailHub Analytics
Lighthouse 96 maintained
“Lighthouse score stayed at 96 after embedding. That mattered because we are very protective of Core Web Vitals. Most other widgets dropped us 15+ points.”
Maria Garcia
Performance Engineer · Wellness Studio
Pricing
Simple, yearly pricing. Save up to 40%.
All plans are billed yearly. Each card shows the per-month equivalent. Start free, then upgrade only when you need more campaigns, websites, or AI credits.
Yearly billing · save up to 40%Starter
Essential lead capture for solo creators and growing businesses.
$15/mo
billed $180/year
- 5 active campaigns (5 widget instances)
- 1 website, 1,000 leads/mo
- 100+ templates, 10+ display formats
- Smart triggers & basic analytics
- No Poper branding
- 500 AI credits
Pro
Full engagement suite with A/B testing, gamification & unlimited leads.
$29/mo
billed $348/year
- Everything in Starter
- Unlimited campaigns & leads
- 10 websites, 5 team seats
- A/B testing & gamification
- Multi-step forms & quiz builder
- Custom domain (CNAME), 2,000 AI credits
Business
Unlimited everything with white-label, API access & advanced analytics.
$79/mo
billed $948/year
- Everything in Pro
- Unlimited websites & team seats
- White-label (add-on) & API access
- Logic jumps, live quizzes & polls
- Payment forms (Stripe/PayPal)
- Advanced analytics, 5,000 AI credits
Prices shown for the 50k monthly visitor tier on yearly billing. A Free Forever plan ($0) and a custom Enterprise plan are also available. No contracts, cancel anytime.
Guide · 2 min read
The complete guide to embedding Trustpilot reviews on your website
Trustpilot is one of the largest open review platforms on the web. Embedding your Trustpilot reviews on your own site is one of the highest-ROI conversion moves a brand can make: studies from Spiegel Research, Northwestern, and BrightLocal consistently show conversion lift when authentic third-party reviews appear next to a CTA. This guide walks through what actually matters when you embed a Trustpilot reviews widget: choosing a layout for the page, optional SEO review schema, display filtering, and keeping the widget light for performance.
01
Why the default Trustpilot embed leaves conversion on the table
Trustpilot's own embed widget is functional but conservative: a single fixed layout and a branded blue header you cannot recolor. It works, but it looks bolted on and does little for your brand. A dedicated widget changes that. With Poper you choose from 21 layouts, set your own colors and fonts, and decide which elements appear on each review card. The reviews are the same Trustpilot reviews; the difference is that they now read as a designed part of your page instead of a borrowed iframe.
02
Choosing a layout for the page you are building
Layout choice should follow the page. Carousel works on the homepage above the fold, where vertical space is tight and you want to rotate variety. Grid and Masonry are best on product and pricing pages where visitors want to scan many reviews to spot patterns. List suits legal-sensitive pages where reviewers tend to write longer, detailed reviews. Quote Wall and Timeline work for long-scroll storytelling pages. Trust Meter and Badge are compact aggregate displays for placing near a CTA. Poper lets you switch between all 21 layouts in the builder without re-embedding.
03
Adding SEO review schema to your page
Poper can add Schema.org structured data to the page when you turn on the Enable SEO Schema toggle. The widget injects a JSON-LD block describing your business as a LocalBusiness, with an AggregateRating built from the reviews and the individual reviews listed underneath. Search engines read structured data to understand a page. Whether and when a search engine shows star ratings in its results is always the search engine's own decision, not something any widget can promise. What Poper does is make sure valid, well-formed markup is present so your page is not held back by missing structured data.
04
Filtering which reviews appear on your widget
Poper includes a display filter on the embedded widget. You can set a minimum rating, so only reviews at or above the rating you choose are shown, and you can hide reviews that have no written text. This is useful for a clean wall of substantive reviews on a landing page. Keep filtering light and honest: a representative set of reviews builds more trust than a feed curated to the point of being unbelievable, and platform terms generally expect a representative sample.
05
Performance: keeping your Lighthouse score intact
Review widgets are notorious Core Web Vitals offenders: heavy synchronous JavaScript and unscoped CSS that bleeds into your design system, moving your Largest Contentful Paint and Cumulative Layout Shift the wrong way. Poper's widget loads asynchronously, defaults to lazy-loading below the fold, and uses scoped CSS that cannot bleed. After embedding, run Lighthouse Mobile against your page; the widget is built so you see no meaningful change to your scores.
Quick reference
What is Trustpilot Reviews Widget: Embed Reviews & Star Ratings on Any Site?
A Trustpilot reviews widget is an embeddable script that displays your Trustpilot reviews directly on your website, with star ratings, review text, reviewer names, and dates. With Poper you paste your Trustpilot page URL and the widget fetches the reviews for that business.
Key facts
- Trustpilot is one of the largest open review platforms on the web
- Poper takes a Trustpilot page URL as the only input; there is no account connection or OAuth step
- The widget offers 21 layouts, full color and font control, and a minimum-rating display filter
- An optional SEO review schema toggle injects AggregateRating and Review JSON-LD into the page
- Whether a search engine shows star ratings in results is the search engine's decision; the widget only provides valid markup
- Trustpilot reviews are public-by-default; embedding them on your own site is a common practice
Last fact-checked: . We re-verify every quarter.
Tutorial
See the Trustpilot Reviews Widget in action
A quick walkthrough of setting up and embedding this widget.
Tutorial video coming soon
Frequently asked questions
Can't find the answer you're looking for? Chat with our support team.
Contact SupportPut your Trustpilot reviews on your own domain
Poper takes 90 seconds to embed and gives you 21 layouts plus optional SEO review schema.
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