DTC and ecommerce brands
Embed Trustpilot reviews on product pages and checkout so shoppers can evaluate third-party feedback without leaving your site.
Trustpilot Reviews Widget
Trustpilot Reviews on your website.
Embed your Trustpilot rating, badge, and rotating review carousel with a guided setup flow. Displays Trustpilot reviews on your site. Use the supported embed snippet.
No credit card required
14-day free trial
Cancel anytime
Built for supported embed workflows
Available on Poper plans
Try the live widget
Live demo, not a screenshot. Style it, brand it, embed it. What you see here is what ships to your site.
From Trustpilot to your site
Your Trustpilot reviews. Now on your own domain.
Poper crawls the official Trustpilot review feed for your business and renders it inline on your website. Same reviews, your branding, your domain.
●trustpilot.com
●northstar-living.com
Poper widget liveMockups for illustration. Pull your real Trustpilot Reviews Widget: Embed Reviews & Star Ratings on Any Site from Trustpilot and embed in 90 seconds.
How to use it
How to add Trustpilot reviews to your website
Three steps from source URL to embed-ready preview.
- 01Step 1
Copy your Trustpilot URL
Open your business page on Trustpilot, copy the page URL, and paste it into the Poper builder. That is the only input the widget needs.
- 02Step 2
Pick a layout and brand it
Choose from 21 layouts including Carousel, Grid, Masonry, List, Quote Wall, and Trust Meter. Use available template-dependent brand controls and element visibility settings. Live preview updates as you tweak.
- 03Step 3
Copy the snippet and embed
Paste the Poper embed snippet into your site. Works anywhere your Poper embed snippet is supported.
Works everywhere
Works with every website platform you already use
Drop-in install on WordPress, Shopify, Wix, Squarespace, Webflow, Framer, Ghost, and any HTML-friendly stack. No build step, no developer needed.
HTML
Plus 250+ other platforms via the embed snippet. If your site can render a <script> tag, it can render the Trustpilot Reviews Widget: Embed Reviews & Star Ratings on Any Site.
What you get with Poper Trustpilot Reviews
Six things that matter when you are choosing a Trustpilot widget, not 30 features no one uses.
21 review layouts, all included
Carousel, Grid, Masonry, List, Image-forward grid, Quote Wall, Timeline, Trust Meter, Badge, Ticker, and more. Choose the layout that fits the page and publish through your normal workflow. Layouts include responsive styles from mobile to desktop, so the same Trustpilot reviews can read as a homepage carousel or a full reviews-page grid.
Just paste your Trustpilot URL
No account to connect and no password to enter. Copy your Trustpilot page URL into the builder and Poper fetches the reviews for that business.
optional LocalBusiness review schema
When embed mode supports it, turn on optional LocalBusiness review schema for LocalBusiness review data. Validate it with your own search tooling; search engines decide if anything is shown.
Rating filter
Set a minimum rating and hide reviews with no written text.
Brand-match styling
Available controls vary by template and can include background, card, text, star, border, and button colors, four font choices, radius, and shadow. Toggle the reviewer name, avatar, date, rating, and platform logo on or off so the widget reads as part of your site.
Lightweight embed setup
The embed loads through the Poper snippet. Validate performance and styling on your own page after embedding.
Use cases
Where Trustpilot Reviews Widget: Embed Reviews & Star Ratings on Any Site actually moves the needle
Four buyer types who get the most lift from embedding Trustpilot Reviews Widget: Embed Reviews & Star Ratings on Any Site on their site.
SaaS and B2B services
Trustpilot is the most-recognized review brand outside G2. Show your rating on landing pages to support on-page evaluation.
Local and franchise businesses
Trust signals matter most when buyers are choosing between you and a local competitor. Reviews next to your CTA close that gap.
Service businesses (clinics, agencies, salons)
Service buyers scan reviews before they call. Putting reviews next to the booking form keeps review context near the form.
Poper vs other Trustpilot review widgets
Compared against the widget providers that offer the same job: embedding your Trustpilot reviews on your site.
| Recommended Poper | Elfsight | Common Ninja | EmbedSocial | |
|---|---|---|---|---|
| Poper workspace available | ||||
| Number of review layouts | 21 | Limited | Limited | Limited |
| optional LocalBusiness review schema (JSON-LD) | Paid add-on | Paid only | Paid only | |
| Minimum-rating filter | Paid only | |||
| Available color, font, radius, and shadow controls | Limited | Limited | ||
| Paste-URL setup, no account connection | ||||
| Starter plan (billed yearly) | Plan details vary | Vendor pricing varies | Vendor pricing varies | Vendor pricing varies |
| Bundled with popups, forms, quizzes, more widgets |
Comparison reflects external competitor positioning. Verify current details on each provider's site.
Implementation-focused setup notes.
Marketers and DTC brands who put their Trustpilot reviews on their own site with Poper.
Reviews near checkout
“Adding Poper's Trustpilot widget to our checkout page gave shoppers third-party reviews at the point where they were comparing options.”
Sarah Mitchell
Head of Growth · Northstar Living
Long-form layout fit
“We tried 4 different review widgets before Poper. The Magazine layout is the one that best fit our long-form B2B reviews.”
James Wilson
Marketing Director · RetailHub Analytics
Performance checked
“We validated performance after embedding because we are protective of our page-speed budget.”
Maria Garcia
Performance Engineer · Wellness Studio
Pricing
Simple, yearly pricing. Save up to 40%.
All plans are billed yearly. Each card shows the per-month equivalent. Start free, then upgrade only when you need more campaigns, websites, or AI credits.
Yearly billing · save up to 40%Starter
Essential lead capture for solo creators and growing businesses.
$15/mo
billed $180/year
- 5 active campaigns (5 widget instances)
- 1 website, 1,000 leads/mo
- 100+ templates, 10+ display formats
- Smart triggers & basic analytics
- No Poper branding
- 500 AI credits
Pro
Full engagement suite with A/B testing, gamification & unlimited leads.
$29/mo
billed $348/year
- Everything in Starter
- Unlimited campaigns & leads
- 10 websites, 5 team seats
- A/B testing & gamification
- Multi-step forms & quiz builder
- Custom domain (CNAME), 2,000 AI credits
Business
Unlimited everything with white-label, API access & advanced analytics.
$79/mo
billed $948/year
- Everything in Pro
- Unlimited websites & team seats
- White-label (add-on) & API access
- Logic jumps, live quizzes & polls
- Payment forms (Stripe/PayPal)
- Advanced analytics, 5,000 AI credits
Prices shown for the 50k monthly visitor tier on yearly billing. A Free Forever plan ($0) and a custom Enterprise plan are also available. No contracts, cancel anytime.
Guide · 2 min read
The complete guide to embedding Trustpilot reviews on your website
Trustpilot is one of the largest open review platforms on the web. Embedding your Trustpilot reviews on your own site gives visitors third-party feedback close to the CTA, pricing section, or checkout flow they are already evaluating. This guide walks through what actually matters when you embed a Trustpilot reviews widget: choosing a layout for the page, optional LocalBusiness review schema, display filtering, and validating the widget on your own page.
01
Why use a dedicated Trustpilot widget
Trustpilot's own embed widget is functional but conservative: a single fixed layout and a branded blue header you cannot recolor. It works, but it looks bolted on and does little for your brand. A dedicated widget changes that. With Poper you choose from 21 layouts, set your own colors and fonts, and decide which elements appear on each review card. The reviews are the same Trustpilot reviews; the difference is that they now read as a designed part of your page instead of a borrowed iframe.
02
Choosing a layout for the page you are building
Layout choice should follow the page. Carousel works on the homepage above the fold, where vertical space is tight and you want to rotate variety. Grid and Masonry are best on product and pricing pages where visitors want to scan many reviews to spot patterns. List suits legal-sensitive pages where reviewers tend to write longer, detailed reviews. Quote Wall and Timeline work for long-scroll storytelling pages. Trust Meter and Badge are compact aggregate displays for placing near a CTA. Poper lets you switch between all 21 layouts in the builder through the normal publish flow.
03
Adding optional LocalBusiness review schema to your page
When embed mode supports it, turn on optional LocalBusiness review schema for LocalBusiness review data. Validate it with your own search tooling; search engines decide if anything is shown.
04
Filtering which reviews appear on your widget
Poper includes a display filter on the embedded widget. You can set a minimum rating, so only reviews at or above the rating you choose are shown, and you can hide reviews that have no written text. This is useful for a clean wall of substantive reviews on a landing page. Keep filtering light and honest: a representative set of reviews builds more trust than a feed curated to the point of being unbelievable, and platform terms generally expect a representative sample.
05
Embedding without heavy page assumptions
Review widgets can affect page speed and styling, so validate the final embed on your own page. Poper's widget loads through the Poper embed snippet and is designed to load cleanly. After embedding, run mobile performance against your page before and after publishing.
Quick reference
What is Trustpilot Reviews Widget: Embed Reviews & Star Ratings on Any Site?
A Trustpilot reviews widget is an embeddable script that displays your Trustpilot reviews directly on your website, with star ratings, review text, reviewer names, and dates. With Poper you paste your Trustpilot page URL and the widget fetches the reviews for that business.
Key facts
- Trustpilot is one of the largest open review platforms on the web
- Poper takes a Trustpilot page URL as the only input; there is no account connection or OAuth step
- The widget offers 21 layouts, available color and font controls, and a minimum-rating display filter
- When embed mode supports it, turn on optional LocalBusiness review schema for LocalBusiness review data. Validate it with your own search tooling; search engines decide if anything is shown.
- Whether a search engine shows star ratings in results is the search engine's decision; the widget only provides valid markup
- Trustpilot reviews are public-by-default; embedding them on your own site is a common practice
Last fact-checked: . We re-verify every quarter.
Tutorial
See the Trustpilot Reviews Widget in action
A quick walkthrough of setting up and embedding this widget.
Tutorial video coming soon
Frequently asked questions
Can't find the answer you're looking for? Chat with our support team.
Contact SupportPut your Trustpilot reviews on your own domain
Use Poper to display reviews with 21 layouts and optional LocalBusiness review schema where supported.
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