G2 reviews widget for SaaS landing pages.

B2B software buyers often compare third-party reviews before requesting a demo. Embedding G2 reviews on your own marketing site places public review context near pricing, comparison, and demo pages so visitors can evaluate without leaving the page.

Setup uses a guided URL-to-embed workflow. You open your product page on G2, copy the URL from your browser, and paste it into the Poper builder. Poper fetches the reviews and the aggregate star rating shown on that public page. There is no login step, no account connection, and no API key to manage. From there you pick a layout (Carousel, Quote Wall, Grid, Masonry, List, Trust Meter, Timeline, and more) and brand it from the Design panel: background color, card background, text color, star color, border color, columns, spacing, corner radius, shadow depth, and font family. The Element Visibility panel controls whether each card shows the reviewer name, avatar, review date, star rating, section header, write-review button, and the G2 logo. The Settings panel adds two filters that keep the widget credible without misrepresenting your reviews: a minimum-rating floor (3+, 4+, or 5 only) and a toggle to hide reviews that have no written text. When you are happy with the preview, you copy a one-line script tag and paste it onto a supported page. The widget displays the reviews from the URL you connected. To refresh, you re-sync from the builder.

Use your own analytics and search tooling to validate this widget on your site.

Carousel belongs on the homepage above the fold, where you have approximately one screen to convince a cold visitor that other companies trust the product. It rotates short quotes with reviewer measurement so the social proof lands in seconds of scan time. Quote Wall is built for feature and comparison pages where buyers are actively shortlisting alternatives to an incumbent vendor, which is the page someone typically lands on after a competitor name search. Trust Meter is a strong placement near the pricing table, because pricing is the moment in the funnel where deal abandonment peaks and an aggregate rating directly de-risks the cost evaluation. Grid and Masonry suit a dedicated reviews page where buyers want to scan many reviews to spot patterns. Timeline works when you want to show a steady flow of recent feedback rather than a curated few. The Element Visibility panel lets you tune any layout to its page: hide the header on a tight pricing section, hide avatars on a dense grid, keep the rating prominent everywhere. Pick layouts per page, not per site, and let funnel stage drive the choice. The wrong layout in the wrong place wastes the trust signal.

The embed loads through the Poper snippet. Validate performance and styling on your own page after embedding.