Your Snapchat Spotlight feed on your website.

Until Snap Kit launched in 2018, embedding Snapchat content on a third-party site meant either dropping in a static screenshot or web-scraping public Spotlight pages, which is against Snap Inc.'s terms of service and reliably blocked within hours of going to production. Snap Kit, which Snap Inc. expanded in 2020 alongside the Spotlight launch, created the official path to connect a creator account through Login Kit, Creative Kit, and Story Kit. The catch is that every app that wants to call Snap Kit has to file an app-review submission with Snap Inc., get approved per use case, and accept usage-based rate limits enforced by token. Most small widget builders never finish that review process, which is why almost no third-party widget on the market supports Snapchat at all. Poper completed the Snap Kit review and operates as an authorized app, which means creators connecting their Snapchat account through Poper are using the official Snap Kit Login Kit OAuth flow, the same flow they would see on any approved third-party app. We never store the creator's password, only a revocable access token, and the creator can revoke access any time from their Snapchat account settings to immediately stop new Spotlight posts from syncing. Any tool that claims to embed full Snapchat Spotlight feeds without an approved Snap Kit app is either web-scraping (against terms of service, gets blocked frequently), using static screenshots, or quietly relying on the official iframe behind the scenes. The difference between an authorized integration and a scraper matters more than most marketers realize, because a brand caught running scraped Snapchat content can have its content rights challenged and its widget go dark with no warning.

Refresh cadence follows your Poper plan: Free every 15 days, Starter every 3 days, and Pro/Business every 1 day.

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Snapchat invented mobile AR. Lens Studio (released by Snap Inc. in 2017 and expanded every year since) is the free desktop app creators and developers use to build AR Lenses, the face filters, world effects, and 3D objects that overlay onto creator posts in real time. AR-first creators routinely use a custom Lens as the visual hook of an entire Spotlight series. From an embedding standpoint, the relevant point is proof: a creator's public Spotlight thumbnails, captions, view counts, and comment counts show that the campaign exists on Snapchat and has traction. The Poper Snapchat Spotlight widget pulls one creator's public Spotlight submissions through Snap Kit's Login Kit and displays them as lightweight 9:16 cards on a domain the brand actually controls. For an AR-first beauty brand, a gaming franchise, or a Lens Studio agency that ran a campaign, embedding the creator's Spotlight feed on the campaign landing page turns that organic creator activity into a permanent on-site proof point. The widget displays thumbnail images and engagement counts only; it does not claim to read Lens metadata that Snap Kit does not expose for embedding.

Snapchat reaches around 75 percent of 13 to 34 year-olds in the United States every month, which is the highest reach into Gen Z of any platform on the open web. While TikTok captures more headlines, Snapchat retains a structural advantage with younger users because the camera-first interface and the Spotlight Creator Fund have kept short-form creators in the app even as TikTok pulled some attention away. For a Gen Z DTC brand, an AR-first beauty brand, a sports or entertainment franchise targeting Gen Z fans, or an influencer agency building creator proof pages, embedding one creator's Spotlight feed on the site is one of the few ways to bring that exact audience signal back to a domain the brand controls. Three patterns ship the most often. Gen Z DTC brands embed creator review and unboxing Spotlight thumbnails on the matching product page so cold traffic sees real creators using the product before they add to cart. AR-first beauty and gaming brands embed creator Spotlight thumbnails on the campaign landing page so the campaign work becomes a permanent proof point. Sports and entertainment franchises (NBA teams, college athletic departments, music labels, event series) embed creator showcase feeds on team, athlete, and tour pages where behind-the-scenes Spotlight thumbnails keep Gen Z fans oriented without a heavy media embed. The common thread is that Spotlight proof moves onto a page you own.