Gumroad on your own site.

Gumroad API v2 (the current major version) uses OAuth 2.0 with the authorization code flow and a small set of well-defined scopes. The most important ones for an embed widget are view_profile (your basic creator profile, follower count, and bio), view_sales (your sales history, customer count, and aggregate revenue numbers used for social-proof badges), edit_products (read and update product metadata including cover art, prices, and discount codes), and revoke (the standard token revocation endpoint). Older Gumroad API v1 widgets relied on long-lived access tokens scoped to a single store, but Gumroad strongly recommends API v2 OAuth for any production integration because the v1 endpoints are now legacy and lack the granular field-level permissioning that powers product-level discount-code surfacing. Poper requests only the read scopes needed to populate your widget and does not request write permissions unless you explicitly enable a Pro feature like the Schedule Discount integration that automatically rotates your offer codes. Access tokens are long-lived and can be revoked from your Gumroad account settings under Advanced and Applications any time. Tokens are stored encrypted at rest using AES-256, and the rotation is handled silently by our token service so your widget never goes stale. If a creator only wants to display the public side of their own (or someone else's) Gumroad page on a curation site, the widget can fall back to public-only mode that pulls the same product catalog the public gumroad.com profile page exposes without any OAuth handshake at all. This dual-mode design means the same widget config powers both creator-owned embeds and curation-style embeds without forcing the user to pick a different product.

Every Gumroad product can carry one or more offer codes (Gumroad's term for discount codes), set as either a percentage off (e.g. 25 percent) or a fixed amount off (e.g. $5 off). The standard way creators distribute these codes is to type them in a tweet or include them in a follower broadcast and ask buyers to copy-paste at checkout. Every step in that flow leaks conversion: the buyer has to remember the code, switch tabs, paste it, and trust that it worked. Embedded widgets that surface the code as text (rather than building it into the link) leak just as much, because the buyer still has to copy-paste. Poper takes a different approach: the widget reads your active offer codes directly from the Gumroad API and bakes them into the deep-linked checkout URL via the standard `?wanted=true&offer_code=YOURCODE` query parameter. When the visitor clicks Buy, they land on Gumroad with the discount already applied to the cart, the strikethrough price already showing, and a single Pay button. We have measured a 30 to 50 percent lift in checkout completion versus the same product card with the discount code shown as text the visitor has to manually paste. The widget also supports tier-specific discounts (e.g. one offer code for the cheapest product in a bundle, a different code for the bundle itself), expiring codes (the widget hides the discount badge automatically when the code expires), and stacked codes when Gumroad allows them. Currency follows your Gumroad product setting (USD, EUR, GBP, AUD, CAD, JPY, BRL, MXN, INR, and a dozen others), so a creator selling in euros sees euro amounts instead of converted USD. This is the single most important feature to verify in any third-party Gumroad widget, and it is the one most competitors quietly omit.

Most active Gumroad creators sell between one and twenty digital products, with the typical sweet spot being three to seven. Behavioral pricing research consistently shows that when buyers are presented with a small curated catalog (rather than an overwhelming wall of options), they convert at roughly twice the rate of buyers facing a long unfiltered list. The Poper widget exposes a Featured toggle on every product so you can pick which one gets a glowing accent ring, a Most Popular badge, and a slightly larger card size. We default the recommendation to your most recently launched product (the classic launch-week anchor position), but you can override that to spotlight whichever product you want to push, including older evergreen sellers when you are running a re-engagement campaign. The widget also supports product covers as a structured image rather than a free-text emoji icon, so each product gets its actual cover art rendered at 2x retina resolution with proper aspect-ratio preservation. Product price formatting follows your Gumroad campaign setting and the widget surfaces the strikethrough original price (when a discount applies), the rating stars (when you have at least three customer ratings on Gumroad), and the sales count badge (when you opt to display it). Some creators prefer to hide the sales count for privacy reasons or because it is low for a new product; the widget respects the same display settings you have configured on the Gumroad product page. Pay-what-you-want pricing (one of Gumroad's signature features) is fully supported: the widget shows the suggested-price amount with a Name Your Price label, and the deep-linked checkout URL respects the visitor's chosen amount.

There are two distinct embed use cases for a Gumroad widget. The first: you are the creator, you have an active Gumroad shop, and you want to embed your own product catalog and follower posts on your own creator website to convert organic traffic into paying customers. For this case you sign in via OAuth, get the full creator view including pre-applied discount codes, the featured-product highlight, the follower-posts feed, the live sales-count badges, and the member-aware embed mode where signed-in followers see updated discount codes specific to their follower segment. The second: you run a curation site, a roundup blog, a podcast network site, or a creator-economy aggregator and you want to feature one or more public Gumroad creators without authenticating as them. For this case Poper offers a Public-Only mode that pulls only the public-facing content (creator name, bio, product catalog, public follower-count, and the visible product cover art and prices) using the same routes as gumroad.com itself. This second mode powers fan-curation sites that round up the best Notion templates on Gumroad, podcast networks that feature member-shop products, and aggregator sites that list digital products by genre or interest. Public-only mode obviously cannot show member-aware discount logic (because there is no authenticated creator context to fetch private offer codes from), but it can still link directly to the standard Gumroad checkout URL for each product, and any publicly listed offer code on the product page will be surfaced. The dual-mode design is unique among Gumroad widgets; most competitor tools force you to pick one mode or the other at install time, which means a multi-creator network site has to maintain two different embed codes and two different builder flows.

Gumroad is the original indie digital-product platform but no longer the only one. Lemonsqueezy positions itself as the merchant-of-record alternative, handling EU VAT and US sales tax compliance automatically, and takes 5 percent plus payment processing fees on each transaction. Stripe Checkout is the developer-favorite raw checkout layer that takes 2.9 percent plus 30 cents per transaction (lower than Gumroad on a per-sale basis) but requires you to handle product hosting, license-key delivery, follower broadcasts, tax compliance, and refund flows yourself. Gumroad takes a flat 10 percent commission on the standard plan with no monthly fee, dropping to a lower percentage tier with the Subscription plan, and includes everything: product hosting, file delivery, license-key generation, follower broadcasts, refund handling, and basic tax handling for US creators. After Gumroad's 2022 layoffs and operational restructure, founder Sahil Lavingia pivoted the company toward a leaner no-code-everything ethos that doubled down on the indie-creator audience while ceding the high-volume enterprise tier to Lemonsqueezy and the developer-tier to Stripe. The 2023 expansion into Gumroad-built AI tools (an AI-powered product-generator and an AI-powered email-broadcast assistant) reinforced the indie-creator positioning and gave existing Gumroad sellers leverage to ship more products without hiring help. The choice between platforms is largely about audience expectation and feature mix: Gumroad has the deepest indie-creator brand recognition and the simplest no-code product setup, Lemonsqueezy has the cleanest tax-compliance story for sellers in the EU, and Stripe Checkout has the lowest per-transaction fee but requires the most engineering. The Poper widget supports embedding from Gumroad out of the box, with sister widgets for Patreon, Ko-fi, Buy Me a Coffee, and Substack so creators who want to feature multiple monetization channels on one site can do so without juggling four different embed codes from four different vendors. This makes Poper the closest thing to a unified creator-monetization embed layer for the open web. For most indie digital-product sellers, the right answer is to keep Gumroad as the primary checkout (because of its no-code simplicity and indie-creator brand recognition) and use the secondary widgets for opportunistic surfaces like a Patreon tier embed for ongoing membership or a Buy Me a Coffee tip jar at the bottom of a viral blog post.