Embed verified patient reviews from Vitals.com on any provider page. HIPAA-aware display, NPI-matched profiles, ratings in Google search. Ready in 90 seconds.
Trusted by 11,000+ practices and providers
Live demo, not a screenshot. Style it, brand it, embed it. What you see here is what ships to your practice site.
Two listings for the same provider. The one with star ratings earns the appointment booking.
average click-through lift on healthcare listings with Schema.org review rich-result stars
From Vitals to your site
Poper crawls the official Vitals review feed for your business and renders it inline on your website. Same reviews, your branding, your domain.
Poper widget liveMockups for illustration. Pull your real Vitals Reviews Widget for Healthcare Provider Websites from Vitals and embed in 90 seconds.
How to use it
Three steps. Under two minutes. No developer or compliance review needed.
Open your Vitals.com provider profile and copy the page URL. Paste it into the Poper builder and Poper pulls in the public patient reviews from that profile.
Choose a layout in the Poper editor: carousel, grid, list, masonry, trust meter, and more. Tune background, card, text, and star colors, pick a font, set corner radius and shadow depth to match your practice brand. The live preview updates as you adjust.
Copy a one-line snippet onto any page in your practice site. MedicalBusiness, Physician, Review, and AggregateRating Schema.org markup ships automatically, so Google can award rich results on its next crawl.
Works everywhere
Drop-in install on WordPress, Shopify, Wix, Squarespace, Webflow, Framer, Ghost, and any HTML-friendly stack. No build step, no developer needed.
Plus 250+ other platforms via the embed snippet. If your site can render a <script> tag, it can render the Vitals Reviews Widget for Healthcare Provider Websites.
Six things that matter when you are picking a Vitals reviews widget for a practice site, not 30 features no patient cares about.
Turn on SEO Schema and Poper injects review JSON-LD with an AggregateRating, making your provider listing eligible for review rich results in Google. The gold star rating and review count show next to your name in search. No JSON-LD to write yourself.
Poper pulls the public patient reviews from the Vitals provider profile URL you paste. You embed the same reviews patients already see on Vitals, rendered natively on your own site.
Carousel, grid, list, masonry, trust meter, and more. Switch any time in the editor.
Pick a font, set colors, corner radius, and shadow depth so the widget matches your practice site.
Toggle reviewer name, avatar, review date, star rating, and the Vitals logo. Keep cards minimal for a homepage trust strip, or fuller for a dedicated reviews page.
Set a minimum star rating (3+, 4+, or 5 only) so only your strongest reviews show on landing pages, and hide reviews without text so visitors see substantive feedback.
Use cases
Four buyer types who get the most lift from embedding Vitals Reviews Widget for Healthcare Provider Websites on their site.
Internists, family medicine doctors, and primary care providers where stars in search and a Vitals review wall on the bio page decide which clinician a new patient picks. You connect the exact profile by pasting its URL.
Obstetrics and gynecology practices where pregnancy care and annual exam reviews carry the heaviest decision weight. Soft-light exam rooms, calm-presence stories, and verified-visit Vitals reviews close the referral from a friend's recommendation.
Psychiatrists, therapists, and counseling practices where the patient is choosing on trust and a sense of safety more than any other factor. Quiet-room photos pair with verified Vitals reviews to give prospective patients the read they need before booking.
PT, sports rehab, and post-op recovery practices where outcome stories close the referral. Surface verified Vitals reviews tied to specific conditions (ACL rehab, post-op shoulder, chronic back) so prospective patients see the work that matches their case.
How Poper stacks up against other embeddable review widgets like Elfsight and Common Ninja on what actually matters for healthcare providers.
| Recommended Poper | Elfsight | Common Ninja | |
|---|---|---|---|
| Free plan available | Limited | Limited | |
| Embed on any external website | |||
| Review JSON-LD with AggregateRating | |||
| Connect by pasting the profile URL | |||
| Multiple layouts (carousel, grid, list, masonry, trust meter) | Limited | Limited | |
| Minimum-rating filter | Limited | ||
| Hide reviews without text | Limited | ||
| Brand styling (colors, fonts, radius, shadow) | |||
| Element visibility toggles | Limited | Limited | |
| Pricing for paid plans | $15/mo (Starter, billed yearly) | $5-25/mo per widget | $5-30/mo per widget |
| Bundled with popups, forms, quizzes |
Comparison reflects publicly listed pricing and features as of 2026. Competitor pricing varies by plan and widget count. Verify current details on each provider's site.
MedicalBusiness, Physician, Review, and AggregateRating JSON-LD. The exact markup Google needs to surface ratings under your name in search.
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Your Business Name",
"image": "https://yourbusiness.com/logo.png",
"url": "https://yourbusiness.com",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "1847"
},
"review": [
{
"@type": "Review",
"author": { "@type": "Person", "name": "Jane Smith" },
"datePublished": "2026-04-12",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "Outstanding service from start to finish."
}
]
}Validated against Google's official Rich Results Test on day one.
Run the test yourselfSolo physicians, group practices, dental and orthodontic clinics, and PT chains who switched from the default Vitals embed or a competitor.
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Pricing
All plans are billed yearly. Each card shows the per-month equivalent. Start free, then upgrade only when you need more campaigns, websites, or AI credits.
Yearly billing · save up to 40%Essential lead capture for solo creators and growing businesses.
billed $180/year
Full engagement suite with A/B testing, gamification & unlimited leads.
billed $348/year
Unlimited everything with white-label, API access & advanced analytics.
billed $948/year
Prices shown for the 50k monthly visitor tier on yearly billing. A Free Forever plan ($0) and a custom Enterprise plan are also available. No contracts, cancel anytime.
Vitals.com is one of the original consumer-grade physician review directories in the United States, founded in 2008 and now part of the WebMD healthcare directory network alongside WebMD Care. Vitals hosts roughly 1 million provider profiles, every one populated from the federal NPI/CMS registry, with patient-submitted reviews tied to verified visit signals. Healthcare consumers run an average of 6.4 online searches before booking a new provider, and the listing they see when they search a clinician's name has more weight on the booking decision than any other marketing surface a practice controls. This guide covers how to put your Vitals reviews to work on your own practice site: the WebMD ownership story, NPI matching, HIPAA, multi-provider workflows, the difference between Vitals Premium Profile and the public profile, and how patient experience metrics map to the post-COVID telehealth shift.
Vitals was founded in 2008 and was one of the first physician review platforms to scale to national coverage. Internet Brands acquired Vitals in 2014, and through subsequent consolidation Vitals operates inside the WebMD healthcare directory family alongside WebMD Care (WebMD itself is owned by Internet Brands, in turn owned by KKR). For providers, the practical effect is that the WebMD network now operates the largest US patient-review footprint outside of Healthgrades, with Vitals and WebMD Care drawing on shared NPI-matched provider data and frequently surfacing the same patient experience metrics. Many practices treat the two as one combined surface for review strategy: an embed on the clinic site that pulls Vitals reviews, a sister widget that pulls WebMD reviews, and a unified inbox in Poper for both. The acquisition did not change anything about the public-profile structure, the verified-visit gating, or your right to embed your own reviews on your own website.
Vitals builds its provider directory from the National Plan and Provider Enumeration System (NPPES), the federal CMS registry of every clinician with a National Provider Identifier. The NPI is a 10-digit number unique to each provider that follows them across employers, locations, and specialties for their entire career, and it is the spine of how Vitals assembles a profile page even before a provider ever interacts with the platform. In dense urban markets and common specialties (family medicine, internal medicine, dermatology) there can be several providers with the same first and last name in the same metro, each with a distinct Vitals profile. For the Poper widget, the connection step is simple: you open the correct Vitals.com profile, confirm it is yours, and copy the page URL. Because you select the exact profile yourself and paste its URL, there is no name-matching guesswork. Poper reads the public reviews from that one profile and renders them on your site.
Health systems and group practices already track patient experience through standardized federal instruments: HCAHPS for inpatient hospital stays, CG-CAHPS for ambulatory clinician visits. These are validated, statistically rigorous instruments that public Vitals reviews do not match in methodological terms. So why bother with the public reviews at all? Because HCAHPS and CG-CAHPS results are reported in aggregate to CMS and surface only on hospitalcompare.gov, not under your name in a Google search. The patient deciding between two internists is not pulling HCAHPS data, she is searching '[your name] reviews' and reading the first three results. Vitals reviews are the public surface that aligns with the patient-experience signals you already invest in, made visible at the consumer-decision moment. Practices that pair internal CG-CAHPS programs with public Vitals embedding consistently outperform peers on first-appointment conversion rates, because the same patient experience effort is now visible at the point of choice.
Healthcare consumerism, the trend of patients researching providers like they research any other purchase, accelerated permanently during COVID-19. Telehealth utilization rose from under 1% of outpatient visits pre-pandemic to a sustained 13-17% range from 2022 onward, and patient-shopping behavior shifted with it. Patients booking telehealth visits use review platforms more aggressively than in-person bookers because there is no physical clinic to evaluate; the provider's reviews are most of what they have to go on. This shows up most sharply in primary care, mental health, dermatology, and any practice that runs both modalities. For practices that built or expanded telehealth services post-2022, surfacing Vitals reviews on the booking page is no longer optional. It is how virtual-first patients make their choice, and it is the single highest-leverage placement for a review widget on a modern practice site.
A Vitals reviews widget is an embeddable script that displays verified patient reviews from a clinician's Vitals.com provider profile on the practice's own website, with HIPAA-aware presentation and Schema.org Physician markup so search engines can render star ratings next to the provider's name.
Tutorial
A quick walkthrough of setting up and embedding this widget.
Tutorial video coming soon
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Contact SupportPoper takes 90 seconds to embed and starts earning you stars in Google search on the next crawl.
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