The complete guide to embedding DeSo on your website
DeSo (Decentralized Social) is the purpose-built Layer 1 blockchain for social applications, founded in 2021 by Nader Al-Naji after his work on the original BitClout project. Unlike Lens or Farcaster, which run on top of Ethereum-aligned Layer 2 networks, DeSo is its own custom chain engineered from the ground up for social workloads: posts, follows, diamonds, NFTs, and creator coin trades all commit directly to DeSo blocks rather than to a separate identity registry. The flagship consumer client is Diamond (deso.com / diamondapp.com), but the chain is also consumed by Desofy, Openfund, Setu, and dozens of niche clients, all reading and writing the same shared on-chain state. This guide walks through what actually matters when you choose and configure a DeSo widget in 2026: the chain architecture, public key identity, creator coins, diamonds, and how DeSo compares to Web3 social rivals like Lens and Farcaster.