Free Market Research Survey Templates
Ship with data, not guesses. Product-market fit, pricing (Van Westendorp), competitor analysis, audience research, and purchase-intent templates built on proven frameworks.
Pick a market research surveys template
Every template is interactive — try it here before importing to your Poper account.
Product-Market Fit Survey
The Sean Ellis test. Measure PMF with the 'how disappointed' question — 40% threshold is the gold standard.
Pricing Sensitivity Survey
The Van Westendorp pricing model. Find the optimum price point, price range of acceptance, and ceiling.
Competitor Analysis Survey
Understand where customers compare you, why they chose you, and which competitor they almost picked.
Target Audience Survey
Build your ICP. Capture role, team size, industry, goals, and pain points to refine who to sell to.
Purchase Intent Survey
Gauge demand before launch. Measure likelihood to buy, price sensitivity, and feature priorities.
Why use these market research surveys?
Built for validating markets and pricing, with the questions and logic you need — none of the fluff.
Research-validated methodology
Questions drawn from Sean Ellis' PMF framework, Van Westendorp's Price Sensitivity Meter, Jobs-to-be-Done, and Gabor-Granger pricing — not made up in a brainstorm.
Statistical rigor, zero math
Poper handles the calculations — Van Westendorp acceptable price range, PMF '40% very disappointed' threshold, significance testing — so you can focus on decisions.
Respondent-friendly flows
Conversational one-question-per-screen layout keeps completion rates high, even for 20-minute research surveys. Auto-progress, conditional branching, and progress bars built in.
Plug into your research stack
Export to CSV, pipe into Google Sheets, sync with Mixpanel or Amplitude for behavioral overlay, or send responses to your analytics team via webhooks.
Ready to launch a market research survey?
Pick a template, customize it in Poper's drag-and-drop builder, and embed it on any website in under 2 minutes.
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