Product-Market Fit Survey Template
Measure product-market fit with the Sean Ellis test. The canonical 'how disappointed' question, 40% rule scoring, and must-have user segmentation — all in one template.
Interactive preview — for the best experience
For You
Why Use This Product-Market Fit Survey Template?
Built and battle-tested by teams who collect real responses every day.
Sean Ellis Test Built In
Pre-loaded with the canonical 'How would you feel if you could no longer use this product?' — very disappointed, somewhat disappointed, not disappointed — the PMF gold standard.
Instant 40% Rule Scoring
Auto-calculates your 'very disappointed' percentage the moment responses arrive. Hit 40%+ and you have PMF signal — Sean Ellis's benchmark, used by Hotmail, Dropbox, and Slack in their early days.
Qualitative Follow-Ups Included
Follow-up prompts ask who the product is 'must-have' for, main benefit, and what would improve it — the full Rahul Vohra / Superhuman framework for turning PMF data into product direction.
How It Works
From template to live survey in three quick steps.
Fill Out the Survey
Try the survey yourself — every field is interactive. See how respondents will experience it.
Import to Poper
Click 'Use This Template' to load it into your Poper dashboard. Customize fields, styling, and logic.
Embed Anywhere
Add it to your website, landing page, or share as a standalone link. Responses stream straight into Poper.
For Teams & Businesses
Built for Professional Use
Import this survey into Poper, brand it, and embed it anywhere. Responses flow straight into your tools.
Segment Your 'Must-Have' Users
Filter the 'very disappointed' cohort by plan, role, company size, acquisition channel. Find your high-expectation customer — per Superhuman's Rahul Vohra, this is who you build for.
CRM + Analytics Integration
Pipe responses into Segment, HubSpot, Amplitude, Mixpanel. Tag accounts with PMF score. Feed 'must-have' users into lookalike targeting and expansion campaigns automatically.
Roadmap Signal, Not Noise
Only listen to customers who'd be devastated to lose you — they know what matters. Their feature requests and complaints become your prioritized roadmap input for the next quarter.
Perfect for:
Ready to launch your product-market fit survey template?
Import this template into Poper, customize it with your own questions and branding, and embed it on your website in minutes.
FAQs
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