The Sumo Alternative That Does Way More Than Popups
Sumo (now BDOW!) is a solid email-capture tool, but it stops at popups and opt-in forms. Poper gives you popups, forms, quizzes, surveys, gamification, and 200+ widgets in one platform. Free forever, paid from $15/mo, and one script tag works on any website.
SumoWhy look for a Sumo alternative?
Sumo is capable at what it does. The problem is how much it leaves out.
Sumo is essentially a popup and email-capture tool. If you also want forms, quizzes, surveys, or gamified spin-to-win, you are buying and bolting on separate apps.
Sumo rebranded to BDOW! and development has slowed. Poper ships new widgets and AI features constantly with active support.
Sumo's paid Pro plan starts around $19 to $39/mo billed yearly for what is still just popups. Poper's $15/mo entry unlocks the entire 6-in-1 suite.
Sumo has no AI campaign generation. Poper writes your copy, builds the campaign, and recommends targeting automatically.
Reasons teams leave Sumo for Poper
Six tools in one, not just popups
Sumo does popups and opt-in forms. Poper bundles popups, multi-step forms, interactive quizzes, surveys, gamification (spin-to-win, scratch cards), and 200+ embeddable widgets. You replace a whole stack with one login.
A genuinely useful free forever plan
Both tools are free to start, but Sumo's free plan caps you at one website and pushes you to upgrade for A/B testing and branding removal. Poper's free forever plan lets you build real campaigns across the full toolset before you ever pay.
AI builds the campaign for you
Sumo has no AI. Poper generates headlines, body copy, CTAs, and even complete campaigns from a prompt, then suggests the right triggers and audience targeting so you launch in minutes, not hours.
Cheaper entry into far more value
Sumo Pro runs roughly $19 to $39/mo billed yearly and you still only get popups. Poper paid plans start at $15/mo and include forms, quizzes, surveys, gamification, and widgets. More capability, lower entry price.
2,000+ templates and 96+ integrations
Sumo ships a modest template library and a handful of integrations. Poper gives you 2,000+ conversion templates and 96+ native integrations spanning email, CRM, analytics, and ecommerce so data flows where you need it.
One script, any platform, or share by link
Poper installs with a single script tag on WordPress, Shopify, Webflow, or any custom site, and you can also share campaigns by direct link with no install at all. Same drag-and-drop builder everywhere.
The head-to-head comparison
Swipe to compare
| Feature | Poper | Sumo |
|---|---|---|
| Starting price (billed yearly) | $15/mo | ~$19/mo |
| Free plan | ||
| Popups & opt-in forms | ||
| Multi-step forms | ||
| Interactive quizzes | ||
| Surveys & NPS | ||
| Gamification (spin-to-win, scratch) | Limited | |
| 200+ embeddable widgets | ||
| AI campaign & copy generation | ||
| Templates | 2,000+ | Limited |
| Integrations | 96+ | Limited |
| A/B testing | Paid only | |
| Remove branding | Paid only | |
| Share campaign by link (no install) | ||
| Active product development | Limited |
Prices billed annually, as published June 2026. Features current as of 2026.
Poper vs Sumo, side by side
Same goal, very different scope. Here is what each platform actually leads with.
Sumo does one job. Poper does six.
Cancel the rest of your stack. Every tool below is included in one Poper plan.
Popups
Smart, exit-intent, targeted
Included in PoperForms
Multi-step, logic, payments
Included in PoperQuizzes
AI-generated, branching
Included in PoperSurveys & NPS
Feedback with sentiment
Included in PoperGamification
Spin, scratch, plinko
Included in Poper200+ Widgets
Reviews, chat, social proof
Included in PoperThe best Sumo alternatives in 2026
We compared the leading tools. Poper comes out on top as the only true all-in-one, but here is the honest field.
Poper
The most complete Sumo alternative. Where Sumo stops at popups and email capture, Poper is a full 6-in-1 engagement suite with AI campaign generation, a real free forever plan, and a single script that runs anywhere.
OptinMonster
The classic popup and lead-gen heavyweight with excellent exit-intent and display rules. Cheap to enter, but it is single-purpose and has no free plan.
Poptin
A friendly free-tier popup and form builder that recurs in nearly every Sumo comparison. Good value, but it stays in the popup and email lane.
Privy
Popular with ecommerce for combining popups with email and SMS. Strong on Shopify, but pricier and narrower than a full engagement platform.
Sleeknote
Design-forward popup tool favored by brand-conscious teams. Beautiful output, but one of the most expensive options and still popup-focused.
Replace Sumo and the tools around it
To match what Poper does, a Sumo user ends up paying for several more tools. Poper rolls them into one plan.
The Sumo stack
- ~$19/moSumo (BDOW!) ProPopups & email capture
- $25/moTypeformForms & quizzes
- $25/moSurveyMonkeySurveys & NPS
- $15/moWheelioGamification (spin-to-win)
- $12/moCommon NinjaEmbeddable widgets
Poper
- Popups
- Forms
- Quizzes
- Surveys & NPS
- Gamification & 200+ widgets
Entry prices billed annually, as published June 2026, and may vary.
The best Sumo alternative for every use case
Turn browsers into buyers without five apps
Launch a spin-to-win popup, a product-recommendation quiz, and a cart-abandonment survey from one platform. Sumo gives you the popup; Poper gives you the whole conversion flow.
One tool for every client campaign
Build popups, lead forms, and quizzes across multiple client sites with one login, then share by link or drop a single script. No juggling Sumo plus three other subscriptions per client.
Capture, qualify, and onboard in one flow
Use forms and quizzes to qualify trial signups, surveys to measure NPS, and targeted popups to drive feature adoption. Sumo can only capture the email; Poper runs the full lifecycle.
Grow your list and engage your audience
Add opt-in popups, interactive quizzes, and embeddable widgets to your blog or link-in-bio with no code. Start free, and upgrade to $15/mo only when you outgrow the free plan.
Sumo pros and cons
What people like
- Genuinely useful free plan with up to 10,000 emails per month on one site
- Simple, proven popup and opt-in form builder that is easy to learn
- Well-established brand (formerly SumoMe) with a long track record in email capture
Common limitations
- Limited to popups and email capture, no quizzes, surveys, or multi-step forms
- Rebranded to BDOW! with noticeably slower product development
- No AI features for copy or campaign generation
- A/B testing and branding removal are locked behind the paid Pro plan
Switching from Sumo takes minutes
No risky cutover and no lost campaigns. Move at your own pace, with free migration help.
Keep Sumo running
Nothing breaks. Your current setup stays live while you rebuild in Poper at your own pace.
Rebuild in minutes
Start from a template or describe it and let AI build it. Our team can migrate it for you, free.
Swap one script tag
Replace the Sumo snippet with Poper's single line of code and go live in under five minutes.
What teams say after moving to Poper
Poper has been a total lifesaver for our agency. Tracking all our campaigns from one place is a blessing, and the analytics are crystal clear.
Since switching to Poper, we've seen a dramatic surge in conversions. The targeting lets us reach the right audience at the perfect moment.
I set up my first campaign in minutes. Lead generation is up and engagement has skyrocketed, even though I'm not tech-savvy.
Why Poper is the #1 Sumo alternative
Sumo alternative FAQ
What is the best Sumo alternative in 2026?
Poper is the best Sumo alternative for most teams. Sumo (now BDOW!) focuses on popups and email capture, while Poper is a 6-in-1 engagement platform covering popups, forms, quizzes, surveys, gamification, and 200+ widgets, with a free forever plan and paid plans from $15/mo.
Is there a free Sumo alternative?
Yes. Poper has a free forever plan that includes access to the full toolset, not just popups. Other free Sumo alternatives include Poptin and Privy, though they remain focused on popups and forms rather than a complete engagement suite.
Is Poper cheaper than Sumo?
Both offer free plans. On paid, Poper starts at $15/mo while Sumo's Pro plan starts around $19/mo billed yearly (historically $39/mo). Poper's entry price is lower and includes far more: forms, quizzes, surveys, gamification, and widgets, not just popups.
What happened to Sumo? Is it now BDOW?
Yes. Sumo (originally SumoMe) rebranded to BDOW! while the sumo.com domain became AppSumo's deal marketplace. The popup product still exists under BDOW!, but development has slowed, which is one reason teams look for a more actively maintained alternative like Poper.
How does Poper compare to Sumo for email capture?
Poper does everything Sumo does for email capture: opt-in popups, targeting, triggers, and integrations with 96+ tools. It then adds forms, quizzes, surveys, gamified opt-ins, and AI copy generation, so you capture more emails and engage visitors in more ways.
Does Poper work on WordPress and Shopify like Sumo?
Yes. Poper installs with a single script tag on WordPress, Shopify, Webflow, or any custom site, and you can also share campaigns by direct link with no install at all. It works on any platform, just like Sumo, with the same builder everywhere.
Can I migrate from Sumo to Poper easily?
Yes. Because Poper installs with one script tag and ships 2,000+ templates, most teams rebuild their Sumo popups in minutes. You can run both during the switch, then remove the Sumo script once your Poper campaigns are live.
Does Sumo have quizzes and surveys?
No. Sumo is built for popups and email opt-in forms and does not include interactive quizzes, surveys, or NPS. Poper includes all of these alongside popups, which is the main reason teams switch from Sumo to a 6-in-1 platform.
Which Sumo alternative is best for ecommerce?
Poper is the strongest all-around choice for ecommerce because it combines spin-to-win gamification, product quizzes, cart-recovery popups, and surveys in one tool. Privy is a solid Shopify-specific option, but it is narrower and more expensive as your contact list grows.
Related pages & resources
The 6 tools in Poper
Compare Poper
Poper vs other tools
See how Poper compares to other Sumo competitors and alternatives.
Ready to outgrow Sumo?
Get popups, forms, quizzes, surveys, gamification, and 200+ widgets in one platform. Free forever plan, no credit card, live in under five minutes.