CES Survey Template
Measure Customer Effort Score (CES) — the single best predictor of loyalty and repeat purchase after a support, onboarding, or transactional interaction.
Interactive preview — for the best experience
For You
Why Use This CES Survey Template?
Built and battle-tested by teams who collect real responses every day.
Friction, Quantified
Customer Effort Score (CES) asks a single question: 'How easy was it to [complete task]?' on a 1–7 scale. Low effort predicts retention better than any other single metric.
Validated Gartner Methodology
CES 2.0 is the current standard, developed by CEB/Gartner and validated across thousands of companies. Our template uses the canonical 7-point agree/disagree scale.
Finds the Sticking Points
A conditional follow-up on low scores surfaces the specific friction: slow onboarding, confusing UI, too many steps. Actionable inputs for product and ops.
How It Works
From template to live survey in three quick steps.
Fill Out the Survey
Try the survey yourself — every field is interactive. See how respondents will experience it.
Import to Poper
Click 'Use This Template' to load it into your Poper dashboard. Customize fields, styling, and logic.
Embed Anywhere
Add it to your website, landing page, or share as a standalone link. Responses stream straight into Poper.
For Teams & Businesses
Built for Professional Use
Import this survey into Poper, brand it, and embed it anywhere. Responses flow straight into your tools.
Best Metric for Support & Onboarding
CES outperforms NPS and CSAT for predicting repeat purchase and renewal after a support or onboarding interaction. If reducing churn is the goal, CES is your weapon.
Map Effort Across the Journey
Trigger CES at every major touchpoint — signup, first value, first support ticket, renewal. Identify which journey steps are high-effort and invest fix-effort there first.
Direct Integration with Support Tools
Native sync with Zendesk, Intercom, Freshdesk — CES scores attach to the ticket, agent, and queue. Low-CES agents get coaching, low-CES topics get a redesign.
Perfect for:
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FAQs
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