The classic spin wheel, reimagined for modern sites.
Visitors flick the wheel, watch it ease to a stop on a winning slice, and claim their reward. Weighted odds, branded segments, captured emails. Live in 5 minutes.
The real Gamification Studio 2.0, right here.
This isn't a mockup. It's the same Spin the Wheel runtime that ships to your visitors. Click anywhere on the editor to expand it to full screen.
Trusted by 11,000+ brands shipping spin to win popups, lucky wheels, and prize wheels on every major site builder.
A spin the wheel popup is the highest-converting on-site lead capture format ever built.
It's a gamified opt-in: visitors land on your site, see a wheel of fortune with prizes, enter their email, and spin. The wheel eases out onto a weighted slice, the reveal modal lands, the visitor claims their reward. The friction of the email field is what unlocks the lift, and the suspense of the spin is what gets them through it.
- Also called: spin to win, wheel of fortune popup, lucky wheel, prize wheel, fortune wheel, gamified popup, discount wheel, email opt-in wheel.
- Works as a homepage entry popup, exit-intent recovery, cart abandonment offer, holiday campaign, or evergreen email opt-in.
- Mobile-first by default. The flick gesture, weighted easing, and reveal modal are tuned for thumbs, not mouse pointers.
- Built on the same engine that powers 5+ other Poper games (slot machine, scratch card, mystery box, plinko, claw machine).
The first spin the wheel popups appeared on ecommerce sites around 2017. The mechanic was a copy of the in-store prize wheel that brands like Coca-Cola, McDonald's, and Pizza Hut had been running for decades: spin, land on a slice, claim the prize. On the web, it solved a problem static popups couldn't: how do you get a visitor to give you their email when every other site asks for the same thing?
The answer was the wheel. By wrapping the email opt-in in a game, brands turned a transactional ask into a moment of entertainment. The conversion rates spoke for themselves. A static "Get 10% off, enter your email" popup converts at 2 to 4%. A spin-the-wheel with the same 10% offer converts at 12 to 18%. Same offer, same audience, 4x the lift. The variance is entirely about presentation.
Modern spin wheel popups (the ones that work) ship four things the original ones didn't: weighted prize odds (so the brand controls margin), unique discount codes per spin (so the campaign can't be abused), native integrations with the email and CRM stack (so leads flow somewhere useful), and mobile-first physics (so the 60% of traffic on phones converts the same as desktop). Poper ships all four, plus the rest of the Gamification Studio.
If you're searching for a free spin the wheel popup, a spin the wheel generator, a wheel of names alternative for marketing, or a spin to win plugin for your site builder, this is what you're looking for. Poper runs on Shopify, WordPress, Wix, Squarespace, Webflow, BigCommerce, Framer, Ghost, and any site that accepts a script tag. Pricing starts free, scales to $79/month for full features, and includes 5 other game types.
When to use a spin the wheel popup
Best fit: ecommerce brands collecting email or first-time-buyer discounts, DTC stores running BFCM or holiday campaigns, SaaS pricing pages reducing upgrade friction, restaurants driving table reservations, B2B teams generating warm leads at trade shows. Worst fit: anything that needs a serious tone (banks, funeral homes, legal services). The wheel is fun, and fun isn't always on-brand.
How spin the wheel compares to other gamification formats
Scratch the card wins on tactile reveal but is 30% slower to interact with. Mystery box wins on speed (one tap) but loses on suspense. Slot machine wins on anticipation but feels casino-coded which some brands avoid. Plinko wins on attention-time but takes up vertical screen real estate. Claw machine wins on novelty but takes longer to play. Spin the wheel sits in the sweet spot: high suspense, fast to play, universally understood, mobile-friendly, hard to mess up.
Everything you need to ship a Spin the Wheel campaign
Built for the studio first. Branded out of the box. Tuned for mobile.
Full brand control
Six themes plus full custom palettes, logos, fonts, and per-segment colors. No locked styles.
Weighted prize odds
Set the probability of every segment. Premium prizes stay rare, fillers keep visitors winning.
Built-in lead capture
Gate the spin behind an email field. Captures sync to Klaviyo, Mailchimp, HubSpot, or any webhook.
Reward inventory
Unique discount codes per spin, prize caps, daily limits. Never overspend on a campaign.
Anti-abuse rules
Cookie, IP, and email checks stop one visitor from spinning ten times to chase the jackpot.
Per-segment analytics
Track spins, redemptions, and revenue down to the slice. See which prize moves the needle.
Six pre-built spin the wheel templates, ready to customize.
Inferno, Champagne, Duo, Sunset, Neon, Paper. Six real Studio 2.0 themes, each tuned for a different audience. Every template ships with weighted odds, lead capture, anti-abuse rules, and the analytics dashboard. Pick one, swap your colors, ship.
Live in three steps
From template pick to live embed in under five minutes.
Pick a template
Start from a campaign template tuned for ecommerce, lead gen, or seasonal sale.
Set prizes and odds
Drop in your discount codes, set per-segment weights, attach a follow-up email.
Launch on your site
Paste one snippet. Targeting, scheduling, and analytics ship live the same minute.
One snippet runs on Shopify, WordPress, Wix, Squarespace, Webflow, and every other site builder.
The Poper spin wheel doesn't need a special plugin per platform. Paste the embed once, configure your campaigns in the studio, and the wheel renders identically on every builder. Below: the most common installs, with platform-specific notes.
Shopify
Drop the Poper app into your Shopify theme. The spin wheel renders on any product, collection, or cart page and can sync to Shopify customer tags.
WordPress
Install the Poper WordPress plugin or paste the embed in the theme header. Works with WooCommerce, Elementor, Divi, Bricks, and every classic theme.
Wix
Paste the Poper snippet in Wix Settings → Custom Code. The spin wheel runs on the entire site (or specific pages) with full targeting controls.
Squarespace
Add the Poper script in Squarespace Settings → Advanced → Code Injection. Targeting, scheduling, and exit-intent triggers all work out of the box.
Webflow
Paste into Webflow Project Settings → Custom Code → Head. The wheel inherits your published site styles and ships with Webflow Memberships integration.
BigCommerce
Install through the BigCommerce App Marketplace or paste the embed in Script Manager. Captures sync to BigCommerce customer accounts automatically.
Framer
Drop the Poper code into a Framer Embed component. Works inside any breakpoint, with full pointer and touch fidelity on both desktop and mobile.
Ghost
Add the snippet in Ghost Admin → Settings → Code Injection. Pairs well with paid memberships and newsletter signup gates.
Drupal
Add the embed via Drupal block, custom module, or the Poper integration. Compatible with Drupal 9, 10, and Commerce.
Joomla
Paste the snippet into your Joomla template head or use a custom module. Spin wheels run on any Joomla content type.
Etsy
Use the Poper link-in-bio with Etsy's listing description to drive shoppers to a spin landing page outside of Etsy's editor.
Custom HTML
Any site that lets you paste a script tag. Add Poper to the head once and every campaign, every game, every page renders without extra deploys.
Don't see your platform? If it accepts a script tag, the Poper spin wheel runs. Static HTML, Hugo, Jekyll, Astro, Next.js, Nuxt, Gatsby, Hydrogen, Remix, SvelteKit, Hotwire, Rails, Django, Laravel, ExpressJS, Statamic, Magento, Salesforce Commerce, Adobe Experience Manager. All supported.
Where teams ship Spin the Wheel
Six battle-tested patterns. Pick one, swap the copy, ship.
Recover abandoning carts with a last-second offer
Trigger the wheel on exit-intent. Convert 15% of leavers into a discounted checkout.
Replace boring email popups with a game
First-time visitors spin for an opt-in offer. 3 to 4x the email signup rate of a static form.
Reward upgrade clicks with a discount spin
Show the wheel on the pricing page when a visitor hesitates. Turn churn into a paid upgrade.
Drive table reservations or app downloads
Free dessert, 10% off, or a free coffee. The reveal beats a flat coupon every time.
Capture leads with a real prize
Plumbers, salons, agencies. Spin to win a free consult or first-month discount.
Boost registration with a spin reward
Register and spin for a swag pack, VIP seating, or a free upsell. Lifts RSVP by 25%.
Six rules for shipping a spin wheel that actually converts.
Distilled from 2.4 million spins per week across 11,000+ campaigns. The patterns that lift conversion, the mistakes that tank it.
Make every spin a winner
The spin wheel converts because it removes the fear of losing. Weight your segments so the worst outcome is still a real reward (free shipping, 5% off, a buy-one-get-one). Visitors will spin more if they trust the wheel; trust comes from never landing on a flat 'TRY AGAIN'.
Set odds to match your margin
Big prizes are rare on purpose. A 30% discount should land 1 in 50 spins, not 1 in 5. Use weighted odds to protect your unit economics while keeping the wheel feel generous. Track per-segment redemption in the dashboard and re-tune after the first 1000 spins.
Trigger on exit-intent for cart recovery
First-time visitors get the wheel on entry. Returning shoppers should see it on exit-intent or scroll-depth so it doesn't interrupt their browse. Cart-recovery wheels typically pull 15 to 22% of abandoning visitors back into a discounted checkout.
Capture email before the spin
The friction of an email field is what unlocks the lift. Visitors who spin pre-capture convert at 4x the rate of post-spin. If you're worried about drop-off, A/B test gated vs. free spin; gated almost always wins on revenue per visitor.
Match the brand exactly
A generic neon wheel feels like a low-effort coupon scam. A wheel that uses your hero font, your brand orange, your product imagery as prize art feels like part of the site. Match your homepage palette, swap the segment colors, replace the default emoji with your product icons.
Move the result modal fast
The spin animation should hit 4 seconds of suspense, no longer. The result modal should land within 200ms of the wheel stopping. A 'Claim Now' CTA, a copyable code, and a single secondary 'Add to Cart' button. Anything more and the visitor closes the tab.
Plug into the email, CRM, and analytics stack you already run.
96+ native integrations. The spin wheel captures leads, scores them, attributes revenue, and pipes events into your warehouse, all in real time.
Email & SMS
Every spin captures the visitor's email and pushes the contact, prize tier, and discount code into your ESP in real time. Subscribers land in the right list, tagged with the prize they won, ready for a follow-up flow.
Klaviyo
Mailchimp
MailerLite
Omnisend
EmailOctopus
Customer.ioCRM & lead pipelines
Lead capture from the spin wheel routes straight to your CRM with prize metadata, source, UTM, and timestamp. Reps see the lead the moment the spin lands, not in tomorrow's CSV export.
HubSpotEcommerce platforms
Unique discount codes per spin, inventory caps, customer-tag sync, and order attribution. The wheel knows when the prize is redeemed and updates the campaign dashboard automatically.
ShopifyWooCommerceBigCommerceWix StoresSquarespace CommerceWebflow EcommerceAnalytics & warehouses
Every spin, claim, and redemption fires a clean event with prize metadata. Pipe to your warehouse, build dashboards in Looker, Metabase, or Tableau, attribute revenue cleanly.
Automation & webhooks
When the native integration isn't enough, hit any Zapier or Make scenario, fire a webhook, post to Slack, push to a Google Sheet, or trigger your own backend. The wheel is a tap into your full automation stack.
Poper vs. every other spin the wheel tool on the market.
Compared to Wheel of Names (a name picker, not a marketing tool), OptinMonster (good for popups, weaker on game mechanics), and Privy (Shopify-only, fewer prize tiers). Honest side-by-side.
| Capability | Poper Spin Wheel Recommended | Wheel of Names | OptinMonster Wheel | Privy Wheel |
|---|---|---|---|---|
| Free tier with full features | ||||
| Weighted prize odds | ||||
| Unique discount codes per spin | ||||
| Anti-abuse (cookie, IP, email) | ||||
| Mobile-first physics & haptics | ||||
| Exit-intent & scroll triggers | ||||
| Native Shopify integration | ||||
| Native Klaviyo / Mailchimp sync | ||||
| Per-segment analytics | ||||
| Custom CSS & fonts | ||||
| No-watermark on free tier | ||||
| Five other game types included |
Comparisons based on publicly listed features as of 2026. We try to keep this updated; reach out if you spot anything stale.
Questions about Spin the Wheel
Ship your Spin the Wheel campaign this afternoon.
Free to start. No credit card. Templates ready. Embed in five minutes.