The lottery scratcher, rebuilt for your homepage.
Visitors drag a finger across a metallic foil and reveal a discount, code, or prize. Configurable scratch threshold, every visitor wins something, every reveal feels earned.
Everyone wins something!
The real Gamification Studio 2.0, right here.
This isn't a mockup. It's the same Scratch the Card runtime that ships to your visitors. Click anywhere on the editor to expand it to full screen.
Trusted by 11,000+ brands running scratch and win popups, digital scratch cards, and instant-reveal coupons.
A scratch card popup is the most tactile lead capture format ever built for the web.
Visitors land on your site, see a foil-covered card, drag a finger across the foil, and reveal a discount, code, or prize underneath. The drag motion is what does it. It feels like a real lottery scratcher, and the conversion rate proves it.
- Also called: scratch and win popup, digital scratch card, scratch-off coupon, instant reveal popup, scratcher game.
- Works as a homepage entry popup, holiday advent calendar, BFCM daily reveal, or win-back campaign.
- Touch drag on mobile, mouse drag on desktop. Same scratch threshold, same reveal animation.
- Built on the same engine that powers 5+ other Poper games (spin the wheel, mystery box, slot machine, plinko, claw machine).
The scratch card pre-dates the web. Bingo halls and corner stores have run scratchers since the 1970s, and every consumer brand from Coca-Cola to McDonald's has run a tactile scratch promo at some point. The mechanic is universal because it works: visitors don't trust a flat 'Get 10% off' offer, but they do trust a reveal they've worked for.
Modern scratch card popups port that exact mechanic to the web. A foil-covered card sits in a popup, the visitor drags across the foil with a finger or mouse, and once a configurable threshold (usually 60 to 80% of the area) is scratched, the reward reveals. Compare conversion: a static 10% popup hits 3 to 5% opt-in; a scratcher with the same offer hits 18 to 22%. Same audience, same offer, 4x the lift, because the reveal feels earned.
What separates a real scratch card popup (the kind that ships campaigns) from a free decorative widget: weighted prize odds (so the brand controls margin), unique discount codes per scratch (so the campaign can't be abused), native integrations with ESP and CRM (so leads flow somewhere useful), and mobile-first physics (so the 60% of traffic on phones converts the same as desktop). Poper ships all four, plus the rest of the Gamification Studio.
If you're searching for a free scratch card popup, a digital scratch and win generator, or a scratch-off plugin for your site builder, this is the right page. Poper runs on Shopify, WordPress, Wix, Squarespace, Webflow, BigCommerce, Framer, Ghost, and any site that accepts a script tag.
When to use a scratch card popup
Best fit: ecommerce brands running holiday or BFCM campaigns, DTC stores collecting email opt-ins, restaurants offering a free starter, loyalty programs rewarding sign-up, fundraising organizations running donation reveals. The scratcher feels celebratory by default; it pairs naturally with seasonal or limited-time campaigns.
How scratch card compares to other gamification formats
Spin the wheel is faster but less tactile. Mystery box is one-tap, no drag, so it loses the earned-reward feeling. Slot machine is the same suspense but more casino-coded. Plinko holds attention longest but takes vertical screen real estate. Claw machine is the most novel but slowest. Scratch card sits in the sweet spot: tactile, intimate, mobile-native, universally understood, and the slowest non-game format that still feels fast.
Everything you need to ship a Scratch the Card campaign
Built for the studio first. Branded out of the box. Tuned for mobile.
Brandable foil
Customize the foil color, the card art underneath, the prize emoji, and the reveal animation.
Scratch threshold
Set how much of the foil has to be scratched before the reveal triggers. Tight for a tease, loose for instant gratification.
Weighted prizes
Define your prize pool with per-prize odds. Premium prizes stay rare without leaving anyone empty-handed.
Capture email before scratch
Gate the scratch with an email field or let it scratch freely. Either way, claims sync to your ESP.
One scratch per visitor
Cookie and IP rules stop abuse. You set the daily limit, the cooldown, and the redemption rules.
Reveal-rate analytics
See how many visitors scratched, how many claimed, and which prize converted best.
Six pre-built scratch card templates, ready to customize.
Inferno Classic, Champagne Noir, Duo Play, Sunset Peach, Neon Arcade, Paper Press. Six real Studio 2.0 themes, each with its own foil treatment and reveal animation. Pick one, swap your reward art, ship.
Live in three steps
From template pick to live embed in under five minutes.
Pick a template
Choose from holiday, ecommerce, lead gen, or seasonal scratcher templates.
Set your prize pool
Add your discount codes, set per-prize odds, attach a follow-up email or webhook.
Embed and go live
Drop the snippet, choose your trigger (entry, exit-intent, scroll), publish.
One snippet runs on Shopify, WordPress, Wix, Squarespace, Webflow, and every other site builder.
The Poper scratch card doesn't need a special plugin per platform. Paste the embed once, configure your campaigns in the studio, and the scratcher renders identically on every builder.
Shopify
Drop the Poper app into your Shopify theme. The spin wheel renders on any product, collection, or cart page and can sync to Shopify customer tags.
WordPress
Install the Poper WordPress plugin or paste the embed in the theme header. Works with WooCommerce, Elementor, Divi, Bricks, and every classic theme.
Wix
Paste the Poper snippet in Wix Settings → Custom Code. The spin wheel runs on the entire site (or specific pages) with full targeting controls.
Squarespace
Add the Poper script in Squarespace Settings → Advanced → Code Injection. Targeting, scheduling, and exit-intent triggers all work out of the box.
Webflow
Paste into Webflow Project Settings → Custom Code → Head. The wheel inherits your published site styles and ships with Webflow Memberships integration.
BigCommerce
Install through the BigCommerce App Marketplace or paste the embed in Script Manager. Captures sync to BigCommerce customer accounts automatically.
Framer
Drop the Poper code into a Framer Embed component. Works inside any breakpoint, with full pointer and touch fidelity on both desktop and mobile.
Ghost
Add the snippet in Ghost Admin → Settings → Code Injection. Pairs well with paid memberships and newsletter signup gates.
Drupal
Add the embed via Drupal block, custom module, or the Poper integration. Compatible with Drupal 9, 10, and Commerce.
Joomla
Paste the snippet into your Joomla template head or use a custom module. Spin wheels run on any Joomla content type.
Etsy
Use the Poper link-in-bio with Etsy's listing description to drive shoppers to a spin landing page outside of Etsy's editor.
Custom HTML
Any site that lets you paste a script tag. Add Poper to the head once and every campaign, every game, every page renders without extra deploys.
Don't see your platform? If it accepts a script tag, the Poper spin wheel runs. Static HTML, Hugo, Jekyll, Astro, Next.js, Nuxt, Gatsby, Hydrogen, Remix, SvelteKit, Hotwire, Rails, Django, Laravel, ExpressJS, Statamic, Magento, Salesforce Commerce, Adobe Experience Manager. All supported.
Where teams ship Scratch the Card
Six battle-tested patterns. Pick one, swap the copy, ship.
Reveal a discount on first visit
Replace the tired 10% popup with a scratcher. 2 to 3x the claim rate, same offer.
Daily advent calendar scratchers
December campaign that rewards return visits. Different prize behind every day's foil.
Scratch for a free starter
Diners book through your site, scratch for a free appetizer or dessert. Lifts bookings on weeknights.
Win-back lapsed subscribers
Send a scratch link in your win-back flow. The interactive reveal pulls dormant subscribers back in.
Scratch for a free consult
Local agencies, dentists, fitness studios. Reveal a free first session or 20% off the first month.
Scratch reward on app install
Drive installs by promising a scratcher inside the app. Activation jumps from 30% to 55%.
Six rules for shipping a scratch card that actually converts.
Distilled from 1.8 million scratches per week across 11,000+ campaigns. The patterns that lift reveal rates, the mistakes that tank them.
Match the foil to the brand
A silver foil on a luxury brand feels cheap. A gold foil on a kids brand feels off. Tune the foil texture and color to your aesthetic. Foil is what visitors see first; it's worth the 10-minute customization.
Set the scratch threshold to 60 to 70%
Too low (under 40%) and the reveal happens before the visitor feels invested. Too high (over 80%) and they give up. The sweet spot is 60 to 70% scratched before reveal.
Make every scratch win something
Weight your prize pool so the worst outcome is still a real reward (free shipping, 5% off, free upgrade). Visitors should never feel they wasted their scratch.
Gate the scratch behind email capture
Pre-scratch capture lifts revenue per visitor by 3 to 4x. The friction of an email field is what unlocks the lift. If you skip it, the scratch becomes a courtesy, not a conversion event.
Use unique discount codes per scratch
Upload a CSV of one-time codes. Each scratch hands out a unique code that expires after redemption. Stops affiliate fraud, social-share abuse, and one visitor scratching 50 times to chase the jackpot.
Reveal in under 700ms after threshold
The drag should feel instant, the reveal should land within 700ms of the threshold being crossed. Any longer and visitors close the tab. The reveal modal should be center-screen, with a copyable code and a single CTA.
Plug into the email, CRM, and analytics stack you already run.
96+ native integrations. Every scratch captures the visitor, the prize, and the redemption, and pipes them straight into your ESP, CRM, and warehouse.
Email & SMS
Every spin captures the visitor's email and pushes the contact, prize tier, and discount code into your ESP in real time. Subscribers land in the right list, tagged with the prize they won, ready for a follow-up flow.
Klaviyo
Mailchimp
MailerLite
Omnisend
EmailOctopus
Customer.ioCRM & lead pipelines
Lead capture from the spin wheel routes straight to your CRM with prize metadata, source, UTM, and timestamp. Reps see the lead the moment the spin lands, not in tomorrow's CSV export.
HubSpotEcommerce platforms
Unique discount codes per spin, inventory caps, customer-tag sync, and order attribution. The wheel knows when the prize is redeemed and updates the campaign dashboard automatically.
ShopifyWooCommerceBigCommerceWix StoresSquarespace CommerceWebflow EcommerceAnalytics & warehouses
Every spin, claim, and redemption fires a clean event with prize metadata. Pipe to your warehouse, build dashboards in Looker, Metabase, or Tableau, attribute revenue cleanly.
Automation & webhooks
When the native integration isn't enough, hit any Zapier or Make scenario, fire a webhook, post to Slack, push to a Google Sheet, or trigger your own backend. The wheel is a tap into your full automation stack.
Poper vs. every other scratch card tool on the market.
Honest comparison vs. the popular alternatives: Privy Scratch, OptinMonster Scratch, generic scratch widgets. Side-by-side capabilities, no marketing fluff.
| Capability | Poper Spin Wheel Recommended | Wheel of Names | OptinMonster Wheel | Privy Wheel |
|---|---|---|---|---|
| Free tier with full features | ||||
| Weighted prize odds | ||||
| Unique discount codes per spin | ||||
| Anti-abuse (cookie, IP, email) | ||||
| Mobile-first physics & haptics | ||||
| Exit-intent & scroll triggers | ||||
| Native Shopify integration | ||||
| Native Klaviyo / Mailchimp sync | ||||
| Per-segment analytics | ||||
| Custom CSS & fonts | ||||
| No-watermark on free tier | ||||
| Five other game types included |
Comparisons based on publicly listed features as of 2026. We try to keep this updated; reach out if you spot anything stale.
Questions about Scratch the Card
Ship your Scratch the Card campaign this afternoon.
Free to start. No credit card. Templates ready. Embed in five minutes.