The arcade claw, embedded on your website.
Visitors tap to grab, the claw tracks across a glass pit, drops, lifts a prize, and the reward modal lands. The most novel game on the web, fully brandable, instantly playable.
The real Gamification Studio 2.0, right here.
This isn't a mockup. It's the same Claw Machine runtime that ships to your visitors. Click anywhere on the editor to expand it to full screen.
Trusted by 11,000+ brands shipping claw machine popups, arcade claw games, and grab-the-prize campaigns.
A claw machine popup is the most novel gamification format on the web, and that novelty is the conversion lever.
Visitors tap to grab, a robotic claw tracks across a glass pit, drops, lifts, and pulls out a prize. The whole sequence runs 5 to 7 seconds, long, but the novelty is so high that visitors don't drop off. The arcade aesthetic makes it the highest dwell-time popup we ship.
- Also called: claw machine popup, arcade claw game, grab-the-prize popup, claw widget, kiosk claw.
- Best for premium product launches, kids and family brands, trade-show booth attractors, mobile app onboarding, loyalty programs.
- Touch-first interaction, tap to grab, the claw does the rest. No drag, no scroll, no awkward gestures.
- Built on the same engine that powers 5+ other Poper games (spin the wheel, scratch card, mystery box, slot machine, plinko).
The claw machine is the original gacha mechanic, predating gacha by 50 years. Coin-operated claw cranes appeared in American penny arcades in the 1890s and went global by the 1930s. The mechanic survives because it tickles the same anticipation brain chemistry as slot machines and mystery boxes, but with the added theater of a robotic arm doing visible work for the player.
On the web, the claw machine popup ports the exact loop. A configurable claw pit appears with branded prizes scattered at the bottom. The visitor taps grab, the claw tracks horizontally, drops, lifts (with weighted odds determining whether it grabs a prize), and the prize reveals. Conversion rate: a static 20% off popup hits 3 to 4%; a claw popup with the same offer hits 14 to 19%. Same audience, same offer, 4 to 5x the lift, because the novelty is unmatched.
Where claw machine beats every other Poper game: dwell time. Visitors hover, watch the claw track, watch it drop, wait for the lift, watch the prize reveal, the entire sequence is 5 to 7 seconds of full attention. That's longer than any other popup mechanic. For campaigns where deep engagement matters more than raw conversion rate (premium launches, kiosk activations, loyalty quarterly rewards), claw machine wins.
If you're searching for a free claw machine popup, an arcade claw widget, a grab-the-prize generator, or a kiosk-style game for trade shows, this is the right page. Poper runs on Shopify, WordPress, Wix, Squarespace, Webflow, BigCommerce, Framer, Ghost, and any site that accepts a script tag.
When to use a claw machine popup
Best fit: premium product launches (where the arcade feel matches the launch theater), family and kids brands (where the aesthetic is on-brand), trade-show booths and kiosks (where the slow drama attracts crowds), mobile app daily rewards, quarterly loyalty programs, gaming and esports. Use the claw when novelty is the conversion lever and you have the attention budget.
How claw machine compares to other gamification formats
Spin the wheel is universally understood but lacks novelty. Scratch card is tactile but quieter. Mystery box is the fastest but simplest. Slot machine has casino baggage. Plinko has the longest single attention window but takes vertical real estate. Claw machine wins on overall dwell time and uniqueness, it's the right pick when you want visitors to remember the experience, not just complete it.
Everything you need to ship a Claw Machine campaign
Built for the studio first. Branded out of the box. Tuned for mobile.
Custom prize pool
Upload prize artwork (SVG, PNG), set per-prize weights, set inventory caps.
Tracked claw movement
Smooth horizontal tracking, weighted drop, animated lift. Tuned for 60fps on mobile.
Branded glass pit
Custom backdrop, glass tint, prize color palette, claw color and shape. Match any brand.
Email capture before grab
Optional capture; default flow runs free-to-play with an offer modal at the end.
Multi-tier rewards
Premium, mid, and consolation prizes. Inventory and odds per tier.
Per-prize analytics
See which prizes get claimed and which sit in the bin. Re-tune the pool from the dashboard.
Six pre-built claw machine templates, ready to customize.
Inferno Vault, Velvet Vault, Sticker Grab, Sunset Grab, Neon Vault, Paper Vault. Six real Studio 2.0 themes with different glass pit treatments, claw designs, and prize art. Pick one, upload your prizes, ship.
Live in three steps
From template pick to live embed in under five minutes.
Pick a template
Arcade, holiday, premium-launch, or kids-mode claw. Each ships with tuned defaults.
Set your prize pool
Upload prize art, set per-prize odds, attach the follow-up flow.
Embed and launch
Drop the snippet, choose your trigger, watch the grabs roll in.
One snippet runs on Shopify, WordPress, Wix, Squarespace, Webflow, and every other site builder.
The Poper claw machine doesn't need a special plugin per platform. Paste the embed once, configure your campaigns in the studio, and the claw renders identically on every builder.
Shopify
Drop the Poper app into your Shopify theme. The spin wheel renders on any product, collection, or cart page and can sync to Shopify customer tags.
WordPress
Install the Poper WordPress plugin or paste the embed in the theme header. Works with WooCommerce, Elementor, Divi, Bricks, and every classic theme.
Wix
Paste the Poper snippet in Wix Settings → Custom Code. The spin wheel runs on the entire site (or specific pages) with full targeting controls.
Squarespace
Add the Poper script in Squarespace Settings → Advanced → Code Injection. Targeting, scheduling, and exit-intent triggers all work out of the box.
Webflow
Paste into Webflow Project Settings → Custom Code → Head. The wheel inherits your published site styles and ships with Webflow Memberships integration.
BigCommerce
Install through the BigCommerce App Marketplace or paste the embed in Script Manager. Captures sync to BigCommerce customer accounts automatically.
Framer
Drop the Poper code into a Framer Embed component. Works inside any breakpoint, with full pointer and touch fidelity on both desktop and mobile.
Ghost
Add the snippet in Ghost Admin → Settings → Code Injection. Pairs well with paid memberships and newsletter signup gates.
Drupal
Add the embed via Drupal block, custom module, or the Poper integration. Compatible with Drupal 9, 10, and Commerce.
Joomla
Paste the snippet into your Joomla template head or use a custom module. Spin wheels run on any Joomla content type.
Etsy
Use the Poper link-in-bio with Etsy's listing description to drive shoppers to a spin landing page outside of Etsy's editor.
Custom HTML
Any site that lets you paste a script tag. Add Poper to the head once and every campaign, every game, every page renders without extra deploys.
Don't see your platform? If it accepts a script tag, the Poper spin wheel runs. Static HTML, Hugo, Jekyll, Astro, Next.js, Nuxt, Gatsby, Hydrogen, Remix, SvelteKit, Hotwire, Rails, Django, Laravel, ExpressJS, Statamic, Magento, Salesforce Commerce, Adobe Experience Manager. All supported.
Where teams ship Claw Machine
Six battle-tested patterns. Pick one, swap the copy, ship.
Launch-day grab event
New collection drop. Visitors grab a prize, claim a discount on the launch SKUs.
In-app daily reward
Logged-in users grab once per day for an in-app currency, badge, or content unlock.
Kid-friendly reward game
Coloring kits, kids' apparel, family activities. The arcade aesthetic matches the audience.
Booth attractor
Stand-front kiosk with a real claw machine on-screen. Visitors play, scan a QR for the prize.
Quarterly grab event
Tier-1 members get 3 grabs, tier-2 get 1. Surprise rewards keep the program memorable.
Tournament prize drop
Post-tournament reward grab for the top 1000 finishers. Branded skins, in-game currency.
Six rules for shipping a claw machine that actually converts.
Distilled from 620,000 grabs per week across 11,000+ campaigns. The patterns that lift conversion, the mistakes that tank it.
Use prize art, not text labels
The claw works because visitors can SEE the prizes piled in the pit. Upload real product images, SVG icons, or branded illustrations. Generic text labels ('Free Shipping', '20% Off') kill the visual magic. The pit should look like a real arcade prize bin.
Let every grab succeed
Weighted odds, no 'real miss' mode. A claw that comes up empty kills goodwill. The fun is in the lift, not the success rate. Brand the lower-tier prizes well so the worst outcome still feels like a win.
Use kiosk mode for trade shows
Auto-reset between players, on-screen QR for prize redemption, full-screen layout, no email gate (the QR captures the lead). Kiosk-mode claws attract 3 to 5x the crowd of a static booth.
Tune the claw drop speed
Default Poper drop is 1.8s. Too fast (under 1.2s) and the suspense is lost. Too slow (over 2.5s) and visitors lose interest. 1.8s is the sweet spot, slow enough to feel mechanical, fast enough to keep attention.
Show 8 to 12 prizes in the pit
Fewer than 6 prizes and the pit looks empty. More than 15 and it looks cluttered. 8 to 12 prize items, varied in size and color, creates the right visual density.
Match the theme to the audience
Inferno Vault for premium launches, Sticker Grab for kids brands, Velvet Vault for luxury, Neon Vault for nightlife and gaming. The claw aesthetic isn't decoration, it's what makes the game feel on-brand instead of like a generic carnival.
Plug into the email, CRM, and analytics stack you already run.
96+ native integrations. Every grab captures the visitor, the prize, and the redemption, and pipes them straight into your ESP, CRM, and warehouse.
Email & SMS
Every spin captures the visitor's email and pushes the contact, prize tier, and discount code into your ESP in real time. Subscribers land in the right list, tagged with the prize they won, ready for a follow-up flow.
Klaviyo
Mailchimp
MailerLite
Omnisend
EmailOctopus
Customer.ioCRM & lead pipelines
Lead capture from the spin wheel routes straight to your CRM with prize metadata, source, UTM, and timestamp. Reps see the lead the moment the spin lands, not in tomorrow's CSV export.
HubSpotEcommerce platforms
Unique discount codes per spin, inventory caps, customer-tag sync, and order attribution. The wheel knows when the prize is redeemed and updates the campaign dashboard automatically.
ShopifyWooCommerceBigCommerceWix StoresSquarespace CommerceWebflow EcommerceAnalytics & warehouses
Every spin, claim, and redemption fires a clean event with prize metadata. Pipe to your warehouse, build dashboards in Looker, Metabase, or Tableau, attribute revenue cleanly.
Automation & webhooks
When the native integration isn't enough, hit any Zapier or Make scenario, fire a webhook, post to Slack, push to a Google Sheet, or trigger your own backend. The wheel is a tap into your full automation stack.
Poper vs. every other claw machine and arcade popup tool.
Honest comparison vs. the popular alternatives: generic arcade widgets, kiosk-only claw games. Side-by-side capabilities, no marketing fluff.
| Capability | Poper Spin Wheel Recommended | Wheel of Names | OptinMonster Wheel | Privy Wheel |
|---|---|---|---|---|
| Free tier with full features | ||||
| Weighted prize odds | ||||
| Unique discount codes per spin | ||||
| Anti-abuse (cookie, IP, email) | ||||
| Mobile-first physics & haptics | ||||
| Exit-intent & scroll triggers | ||||
| Native Shopify integration | ||||
| Native Klaviyo / Mailchimp sync | ||||
| Per-segment analytics | ||||
| Custom CSS & fonts | ||||
| No-watermark on free tier | ||||
| Five other game types included |
Comparisons based on publicly listed features as of 2026. We try to keep this updated; reach out if you spot anything stale.
Questions about Claw Machine
Ship your Claw Machine campaign this afternoon.
Free to start. No credit card. Templates ready. Embed in five minutes.