From OptInMonster to "Much Better": How Mark Meyer Revolutionized Audience Engagement for TheatreInDC.com with Poper

Mark Meyer lives and breathes theatre. As the founder of TheatreInDC.com, along with sister sites like TheatreInChicago.com and TheatreInLA.com, he’s built a vibrant digital stage where theatre-goers can find reviews, showtimes, and the hottest ticket deals in town.

But there was a gap.

“I was using OptInMonster,” Mark explained, “but I realized I was paying a premium without getting premium results. I needed something smarter, leaner, and more impactful.”

Mark wasn’t just shopping for a cheaper tool—he was looking for a better one. One that could fuel newsletter sign-ups, showcase timely offers, and work seamlessly across his network of PHP-based websites.

🔍 Discovering Poper: Smart Features, Unbeatable Value

That’s when Mark discovered Poper—and it didn’t take long to make the switch.

“What blew me away was how much Poper could do—things other tools couldn’t. Especially the ability to trigger popups based on specific cookies. That was huge.”

For someone running multiple websites with different audiences, that level of targeting precision was a game-changer. It meant he could display different messages, offers, or signup forms based on visitor behavior—without needing complicated workarounds.

Mark’s plan with Poper was simple but strategic:

• 📬 Boost newsletter sign-ups for his show and ticket deal alerts
• 🎟️ Promote special offers with timely popups for specific performances
• 🎯 Deliver a personalized experience based on user interaction, page visits, and cookies

And yes—Poper works beautifully even on non-WordPress sites. That flexibility gave Mark the confidence to roll it out across his entire theatre network.

⚡ Implementation & Results: Engagement Took a Bow

Setup? Easy.

Results? Immediate.

“I started seeing more sign-ups right away,” Mark shared. “The popups were working exactly how I wanted—targeted, timely, and converting.”

With Poper, Mark was able to:

• Convert exiting visitors into subscribers using exit-intent popups
• Drive direct traffic to deals with scroll- and time-triggered alerts
• Highlight last-minute ticket offers to fans most likely to act on them

Even better? He didn’t need a developer or extra hands. Everything from popup creation to display rules was handled within Poper’s simple UI.

🎤 A Perfect 10: From Happy User to Raving Fan

Mark was so impressed that he didn’t just become a user—he became an advocate.

“I loved it so much, I even made a YouTube video about it on my other site, MarTechHero”

He gave Poper a perfect Net Promoter Score of 10, and here’s why:

• ✅ Ease of Use: “The UI is super intuitive. It’s easy to manage across all my sites.”
• 🎯 Advanced Targeting: “I can control where and when every popup shows—right down to the cookie level.”
• 🔌 Flexible Integration: “It fits perfectly into my tech stack, no friction.”
• 💸 Better Value: “Way more powerful and cost-effective than OptInMonster. No question.”
• ⚡ Unique Features: From cookie detection to multi-site deployment, Poper’s capabilities punch above its weight.

✅ Key Takeaways

• 🎭 The Problem: Mark needed smarter engagement tools for his theatre websites—but OptInMonster fell short on value and features.
• 💡 The Solution: Switched to Poper for intelligent, customizable popups with advanced targeting.
• 🛠️ What Worked: Cookie-based rules, non-WordPress support, simple UI, and feature-rich templates.
• 📈 The Result: Higher newsletter sign-ups, better deal promotion, and a personalized visitor experience.
• 🎤 The Verdict:
• “Poper is just better—more flexible, more powerful, and far more affordable.”

🎬 Final Thoughts: For Theatre Fans, Timing is Everything

In live theatre—and in digital engagement—timing makes all the difference.

Poper gave Mark the ability to deliver the right message to the right audience at the perfect moment. For theatre lovers, that meant never missing a deal. For Mark, it meant higher conversions and stronger community engagement—without breaking the bank.

He didn’t just upgrade his toolset.

He upgraded his entire user journey.

Let me know if you'd like a version of this for a landing page, pitch deck, or blog post on Poper’s site!