Engagement Rate Calculator
Engagement Rate by
How to Use Engagement Rate Calculator?
Enter the number of engagements
Input the total engagements for your post(s).
Enter the number of followers / posts
Input the relevant denominator (reach, followers, etc.) based on the selected calculation type.
Get Engage
See your calculated Engagement Rate instantly.
How to Calculate Engagement Rate? (Quick Formulas)
Based on Reach
(Total Engagements / Total Reach) x 100%
Measures engagement relative to how many people saw your post.
Based on Followers
(Total Engagements / Total Followers) x 100%
Measures engagement relative to your total follower count on a specific post.
Based on Impressions
(Total Engagements / Total Impressions) x 100%
Measures engagement relative to the total number of times your content was displayed.
Based on Views (for Videos)
(Total Engagements / Total Video Views) x 100%
Specifically for video content, measures engagement relative to total views.
Note: "Engagements" can include likes, comments, shares, saves, clicks, etc., depending on the platform and your specific goals. Choose the formula that best aligns with what you want to measure.
Calculate Engagement Rate
Measure and analyze your social media or content engagement with our Engagement Rate Calculator. This tool helps marketers, influencers, and content creators understand audience interaction by calculating engagement rates based on various metrics like reach, followers, impressions, or views.
Understanding Engagement Rate
Engagement rate is a key metric that measures how actively involved your audience is with your content.
It's typically calculated as the total number of engagements (likes, comments, shares, saves, etc.) divided by the total reach, followers, impressions, or views, then multiplied by 100 to express it as a percentage.
How to Improve Your Engagement Rate
➤ Create high-quality, relevant content that resonates with your target audience.
➤ Use Poper in your website to create engaging campaigns.
➤ Post consistently and at optimal times when your audience is most active.
➤ Use compelling visuals and clear calls-to-action.
➤ Analyze your performance regularly to understand what works best.
