I know how important it is to connect with your audience. A newsletter is one of the best ways to do that, and a well-placed popup on your WordPress site can be your most powerful tool for growing your subscriber list.
Many people worry that popups are complicated to set up, but I designed Poper to make it simple. Let's walk through how you can get a beautiful, high-converting newsletter popup live on your site in just a few minutes.
Step 1: Create Your Poper Account and Add Your Site
First things first, head over to the Poper website and sign up for an account. Once you're in, you'll be prompted to add your website's domain.
This step connects your site to our platform, creating a central hub where you can build and manage all your campaigns without ever touching a line of code.
Step 2: Choose a Ready-to-Use Newsletter Template
Once your site is added, click the "New Campaign" button. We have a whole library of templates designed for specific goals. I recommend you search for "newsletter" or "signup" and browse the options. Check out our featured newsletter popup template to get started quickly.
We’ve created dozens of designs, from minimalist styles to bold, eye-catching ones. Pick one that feels like a good fit for your brand’s personality.
Step 3: Customize the Popup Design
This is the fun part. Our editor will open with the template you selected. Here, you can change everything—the colors, the fonts, the button text, and the background image.
My biggest tip is to match the popup’s design to your website's branding. A consistent look and feel builds trust and makes visitors more likely to sign up.
Step 4: Set Your Display Conditions
Next, you’ll decide when and where your popup appears. This is crucial for making your popup helpful, not annoying. You could show it only on your blog pages, or maybe trigger it when a visitor is about to leave your site (we call this "Exit-Intent"). Setting these conditions ensures you ask for an email at the perfect moment.
Step 5: Connect Your Email Tool
This is where the magic happens. In the "Integrations" step, you can connect Poper directly to your favorite email marketing service, like Mailchimp, Klaviyo, or Omnisend. Just follow the simple on-screen instructions.
Once connected, every new email you collect will automatically be sent to your subscriber list. No more manual exports!
Step 6: Install the Poper Plugin on WordPress
Now, let's connect Poper to your actual WordPress site. Log in to your WordPress dashboard and go to "Plugins" > "Add New." Search for "Poper," install our official plugin, and activate it.
The plugin will ask for your Poper account email to link everything up. That's it—Poper will now automatically sync the campaigns you create.
Step 7: Save and Publish Your Campaign
Head back to your Poper dashboard and click "Save & Publish" on the campaign you just built. Because you’ve already installed the plugin, your new newsletter popup will go live on your WordPress site instantly.
And there you have it! Your professional newsletter popup is now actively working to grow your audience. If you have any questions along the way, my team and I are here to help.
Method 2: Basic Signup Form with the WordPress Block Editor
For a very simple, non-popup solution, you can create an embedded newsletter form.
Install a forms plugin like WPForms or Fluent Forms.
Create a simple newsletter signup form in that plugin's editor.
Copy the shortcode provided by the form plugin.
On any page or post, add a "Shortcode" block and paste the code. This will embed the form directly into your page content (e.g., at the end of a blog post).
Best Practices for Newsletter Popups
Offer Value: Give visitors a reason to subscribe. A welcome discount, a free e-book, a checklist, or exclusive content are powerful incentives.
Use a Time Delay: Avoid showing your popup the instant a visitor lands. A delay of 5-10 seconds provides a much better user experience.
Keep it Simple: Don't ask for too much information. For a newsletter, an email address is often enough.
Make it Easy to Close: Always have a clear and visible 'X' to close the popup.
Mobile-First Design: Ensure your popup looks great and is easy to use on mobile devices.
Frequently Asked Questions (FAQ)
Will a newsletter popup slow down my WordPress site?
A well-coded plugin or tool will have a minimal impact on performance. However, heavy images or videos inside your popup, or using multiple, poorly-coded plugins can slow down your site. Always choose reputable tools and optimize your popup's content.
What is the best trigger for a newsletter popup?
Time Delay (5-10 seconds) and Exit Intent (showing the popup when a user is about to leave) are two of the most popular and effective triggers. They are less intrusive than an immediate popup.
How do I connect my popup to Mailchimp (or another email service)?
Most popup plugins and tools (including Poper) have a dedicated "Integrations" section in their settings. You'll select your email marketing service from a list and usually need to provide an API key (a unique code from your email service) to create the connection.
Can I have different newsletter popups on different pages?
Yes. All good popup plugins and tools allow for "page-level targeting." You can set rules to show a specific popup only on your blog posts, and a different one only on your product pages, for example.
Conclusion
When you need to create a newsletter popup in WordPress, you have several excellent options. Explore the best popup plugins for WordPress here.
For the most flexibility and features, a dedicated popup plugin is the recommended choice for most users.
If you're an Elementor Pro user, its built-in Popup Builder is a seamless and powerful tool.
For marketers who value a centralized dashboard, an exceptional user experience, and advanced features that work on any site, a platform like Poper (connected via its WordPress plugin) is an outstanding solution.
By choosing the right tool and offering genuine value to your visitors, your newsletter popup can become your single most effective tool for audience growth.
