If you're using Klaviyo for your powerful email marketing and customer relationship management, and Poper for creating engaging website popups and lead capture forms, then learning how to Connect Klaviyo with Poper is a crucial step to streamline your marketing efforts. This integration allows you to automatically send leads captured by Poper's versatile popups directly into your Klaviyo lists, triggering welcome series, nurture sequences, and targeted campaigns without any manual data entry.
This guide will walk you through the benefits of this integration and provide a clear, step-by-step process to connect Poper to your Klaviyo account, ensuring a seamless flow of valuable leads.
Why Connect Klaviyo with Poper? The Benefits
Poper excels at creating a wide array of website popups, slide-ins, gamified widgets, and embedded forms with advanced design capabilities, triggers, and targeting options. Klaviyo is a leader in e-commerce email marketing, segmentation, and automation. Connecting them brings powerful advantages:
Automated Lead Syncing: New subscribers captured by Poper popups are instantly added to your designated Klaviyo lists.
Eliminate Manual Work: Say goodbye to exporting CSVs from your popup tool and importing them into Klaviyo.
Faster Lead Nurturing: Get new leads into your Klaviyo welcome series or nurture flows immediately, increasing the chances of conversion.
Leverage Poper's Advanced Popups: Use Poper's exit-intent, gamified, multi-step, or highly targeted popups to capture leads and then manage them with Klaviyo's robust marketing tools.
Enrich Klaviyo Profiles: Send custom data collected via Poper forms (e.g., preferences, birthday, custom questions) to Klaviyo custom properties for deeper segmentation.
Consistent Data Flow: Ensure all your website lead capture efforts, powered by Poper, consolidate into your central Klaviyo CRM.
A/B Test Popups Effectively: Use Poper to A/B test different popup designs or offers, with all leads, regardless of the variation, flowing into Klaviyo for consistent follow-up.
Use Cases for Connecting Poper with Klaviyo
Grow Klaviyo Newsletter Lists: Use Poper's diverse popup designs (exit-intent, slide-ins, floating bars) to capture email opt-ins for your Klaviyo newsletters.
Feed Leads into Klaviyo Welcome Series: Automatically add new subscribers from a Poper "Welcome Discount" popup into a Klaviyo welcome flow.
Segment Leads Based on Poper Campaign: Use Poper to capture leads for different offers (e.g., specific product interest, lead magnet download) and send them to different Klaviyo lists or add specific tags for targeted follow-up.
Capture Leads via Gamified Popups: Use Poper's spin-to-win or other gamified popups to collect emails and sync them to Klaviyo for prize fulfillment or special offers.
Collect Zero-Party Data: Use Poper's flexible forms within popups to ask questions about preferences or interests, then send this data to Klaviyo custom properties for hyper-segmentation.
How to Connect Klaviyo with Poper
Step 1: Find the Integration Settings in Your Popup
First, head to your Poper dashboard and open the popup you want to connect. You can either pick an existing one or create a new campaign. Once you’re in the editor, look for the ‘Integrations’ tab on the left-hand side menu and give it a click.
This is where all our direct connections live. I designed this section to be a central place for you to link Poper with the other tools you already use and love.
Step 2: Select and Authorize Klaviyo
Inside the Integrations tab, you'll see a list of services. Find Klaviyo and select it. We’ll first ask you to give your connection a name—something simple like "My Website's Klaviyo" works perfectly. This helps you identify it later if you connect multiple accounts.
After naming it, you'll be prompted to log into your Klaviyo account. This is a secure step that gives Poper permission to send data to your lists. We never see or store your Klaviyo password.
Step 3: Choose the Right Klaviyo List
Once you’re connected, Poper will show you all of your existing Klaviyo lists. This is a crucial step. Think about where you want your new subscribers to go. Are they signing up for a newsletter, a welcome series, or a specific discount?
For example, if your popup offers a 10% welcome discount, you should send those leads to a "Welcome Series" list in Klaviyo. This ensures they get the right follow-up emails automatically.
Step 4: Map Your Fields from Poper to Klaviyo
Field mapping sounds technical, but it’s actually very simple. You're just telling Poper which information goes where. For instance, you'll map the Email field from your Poper form to the Email field in Klaviyo.
You can do this for other fields, too. If you collect names, map the Name field. If you have custom fields like a birthday or a specific interest, you can map those as well. This keeps your data clean and organized from the start.
Step 5: Save and Test Your Integration
After mapping your fields, click the save button for your popup. The integration is now live! But before you walk away, I always recommend running a quick test to make sure everything is working perfectly.
Go to your live website, trigger the popup, and submit a test entry using a spare email address. Then, log into your Klaviyo account and check the list you selected in Step 3.
If you see the new test contact there, you’re all set! Your lead generation is now on autopilot.
Best Practices for the Poper and Klaviyo Connection
Use Specific Klaviyo Lists: Send leads from different Poper campaigns (e.g., different offers) to distinct Klaviyo lists or use specific tags for better segmentation and targeted Klaviyo flows.
Maintain Consistent Field Naming: If using custom fields, ensure the names/labels match between Poper and the pre-defined custom properties in Klaviyo for accurate mapping.
Respect Opt-In Settings: Understand how single vs. double opt-in settings on your Klaviyo lists will affect subscribers coming from Poper.
Regularly Monitor: Periodically check that the integration is functioning smoothly, especially after making significant changes to your Poper forms or Klaviyo lists/custom properties.
GDPR/Consent: Ensure your Poper forms and Klaviyo integration process comply with data privacy regulations like GDPR, including clear consent language.
Conclusion
Successfully learning how to Connect Klaviyo with Poper unlocks a powerful combination for supercharging your lead generation and email marketing automation. Poper provides the versatile, high-converting popups to capture attention and information, while Klaviyo offers the sophisticated backend to nurture those leads and drive sales.
By following this step-by-step integration guide, you can create a seamless data pipeline, save valuable time, and ensure that every lead captured by Poper is immediately put to work within your Klaviyo marketing machine.
Frequently Asked Questions (FAQ)
Do I need a specific Poper plan to connect with Klaviyo?
Integration capabilities can vary by subscription tier for SaaS tools. Check Poper's current pricing page or feature list to confirm which plans include the Klaviyo integration.
Can I connect one Poper account to multiple Klaviyo accounts?
This depends on Poper's architecture. Some tools allow multiple instances of the same integration (e.g., connecting different Poper campaigns to different Klaviyo accounts), while others might be limited to one Klaviyo account per Poper account. Check Poper's documentation.
What happens if I change the form fields in my Poper popup after integrating with Klaviyo?
If you add, remove, or significantly change fields in your Poper form, you must revisit the Klaviyo integration settings within that Poper campaign and update the field mapping to ensure new or modified data syncs correctly.
Does Poper support sending tags to Klaviyo?
Many integration tools, including potentially Poper, allow you to specify static tags that should be added to any contact synced to Klaviyo via a particular integration setup. This is useful for segmentation.
How fast do leads sync from Poper to Klaviyo?
Most modern API-based integrations are designed to be near real-time. Leads captured by Poper should typically appear in your designated Klaviyo list within a few seconds to a minute.
